| Record Type: |
Electronic resources
: Monograph/item
|
| Title/Author: |
Focus groups/ edited by Joseph Langford and Deana McDonagh. |
| Reminder of title: |
supporting effective product development / |
| other author: |
Langford, Joseph D. |
| Published: |
London ;Taylor & Francis, : 2003., |
| Description: |
x, 230 p. :ill. ;25 cm. |
| [NT 15003449]: |
Organising and conducting a focus group : the logistics / Anne Bruseberg and Deana McDonagh -- Focus groups in market research / Wendy Ives -- Focus groups in new product development : designers' perspectives/ Anne Bruseberg and Deana McDonagh -- The use of focus groups for user requirements analysis / Martin Maguire -- Focus groups in health and safety research / Roger Haslam -- Running focus groups with older participants/ Julia Barrett and Paul Herriotts -- Bringing real world context into the focus group setting / Peter Coughlan and Aaron Sklar -- Focused groups : scenario-based discussions/ Lee Cooper and Chris Baber -- Harnessing people's creativity : ideation and expression through visual communication / Elizabeth Sanders and Colin William -- Beyond focus groups? The use of group discussion methods in participatory design/ Joe Langford, John Wilson and Helen Haines -- Focus group tools / Joe Langford and Deana McDonagh. |
| Subject: |
Design - Human factors. - |
| Online resource: |
https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=94934An electronic book accessible through the World Wide Web; click for information |
| ISBN: |
0203302745 (electronic bk.) |