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Strategic marketing communications = new ways to build and integrate communications /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Strategic marketing communications/ Paul Smith, Chris Berry, Alan Pulford.
Reminder of title:	new ways to build and integrate communications /
Author:	Smith, P. R.
other author:	Berry, Chris,
Published:	London ;Kogan Page, : c1999.,
Description:	xii, 300 p. :ill. ;23 cm.
Subject:	Communication in marketing. -
Online resource:	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=61307An electronic book accessible through the World Wide Web; click for information
ISBN:	0585392994 (electronic bk.)

Strategic marketing communications = new ways to build and integrate communications /
Smith, P. R.1957-

Strategic marketing communicationsnew ways to build and integrate communications /[electronic resource] :Paul Smith, Chris Berry, Alan Pulford. - Rev. ed. - London ;Kogan Page,c1999. - xii, 300 p. :ill. ;23 cm.

Includes bibliographical references and index.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2002.

Available via World Wide Web.

ISBN: 0585392994 (electronic bk.)Subjects--Topical Terms:

584906
Communication in marketing.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5415.123 / .S65 1999eb

Strategic marketing communications = new ways to build and integrate communications /
LDR:01205cmm a2200265 a 45 001 747589
003 OCoLC
005 20071228
006 m u
007 cr cn-
008 250516s1999 enka sb 001 0 eng d
020 $a 0585392994 (electronic bk.)
035 $a ocm49851671
035 $a 747589
040 $a N $c N $d OCLCQ
049 $a AMFA
050 1 4 $a HF5415.123 $b .S65 1999eb
100 $a Smith, P. R. $q (Paul Russell), $d 1957- $3 3738415
245 1 0 $a Strategic marketing communications $h [electronic resource] : $b new ways to build and integrate communications / $c Paul Smith, Chris Berry, Alan Pulford.
250 $a Rev. ed.
260 $a London ; $a Dover, N.H. : $c c1999. $b Kogan Page,
300 $a xii, 300 p. : $b ill. ; $c 23 cm.
504 $a Includes bibliographical references and index.
533 $a Electronic reproduction. $b Boulder, Colo. : $c NetLibrary, $d 2002. $n Available via World Wide Web. $n Access may be limited to NetLibrary affiliated libraries. $n Excludes the content of the material which accompanied the original book.
650 $a Communication in marketing. $3 584906
655 $a Electronic books. $2 lcsh $3 542853
700 $a Berry, Chris, $d 1944- $3 858919
700 $a Pulford, Alan. $3 858920
710 $a NetLibrary, Inc. $3 542851
776 1 $c Original $z 0749429186
856 4 $3 Bibliographic record display $u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=61307 $z An electronic book accessible through the World Wide Web; click for information
994 $a 92 $b AMF