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Understanding consumer decision making = the means-end approach to marketing and advertising strategy /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Understanding consumer decision making/ Thomas J. Reynolds and Jerry C. Olson, editors.
Reminder of title:	the means-end approach to marketing and advertising strategy /
other author:	Olson, Jerry C.
Published:	Mahwah, N.J. ;Lawrence Erlbaum, : 2000.,
Description:	xvii, 447 p. :ill. ;23 cm.
Subject:	Consumer behavior. -
Online resource:	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=61239An electronic book accessible through the World Wide Web; click for information
ISBN:	058538701X (electronic bk.)

Understanding consumer decision making = the means-end approach to marketing and advertising strategy /
Understanding consumer decision makingthe means-end approach to marketing and advertising strategy /[electronic resource] :Thomas J. Reynolds and Jerry C. Olson, editors. - Mahwah, N.J. ;Lawrence Erlbaum,2000. - xvii, 447 p. :ill. ;23 cm.

Includes bibliographical references and index.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2001.

Available via World Wide Web.

ISBN: 058538701X (electronic bk.)Subjects--Topical Terms:

535816
Consumer behavior.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5415.32 / .U53 2000eb

Dewey Class. No.: 658.8/342

Understanding consumer decision making = the means-end approach to marketing and advertising strategy /
LDR:01125cmm a2200253 a 45 001 747290
003 OCoLC
005 20071227
006 m u
007 cr cn-
008 250516s2000 njua sb 001 0 eng d
020 $a 058538701X (electronic bk.)
035 $a ocm49569430
035 $a 747290
040 $a N $c N $d OCLCQ
049 $a AMFA
050 1 4 $a HF5415.32 $b .U53 2000eb
082 0 4 $a 658.8/342 $2 21
245 0 0 $a Understanding consumer decision making $h [electronic resource] : $b the means-end approach to marketing and advertising strategy / $c Thomas J. Reynolds and Jerry C. Olson, editors.
260 $a Mahwah, N.J. ; $a London : $c 2000. $b Lawrence Erlbaum,
300 $a xvii, 447 p. : $b ill. ; $c 23 cm.
504 $a Includes bibliographical references and index.
533 $a Electronic reproduction. $b Boulder, Colo. : $c NetLibrary, $d 2001. $n Available via World Wide Web. $n Access may be limited to NetLibrary affiliated libraries.
650 $a Consumer behavior. $3 535816
650 $a Marketing $x Management. $3 559161
655 $a Electronic books. $2 lcsh $3 542853
700 $a Olson, Jerry C. $q (Jerry Corrie), $d 1944- $3 3738406
700 $a Reynolds, Thomas J. $q (Thomas John), $d 1947- $3 3738407
710 $a NetLibrary, Inc. $3 542851
856 4 $3 Bibliographic record display $u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=61239 $z An electronic book accessible through the World Wide Web; click for information
994 $a 92 $b AMF