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The unwritten rules of copywriting = a guide to better press, poster, TV, radio and Web site advertising /

Record Type:	Electronic resources : Monograph/item
Title/Author:	The unwritten rules of copywriting/ Dominic Gettins.
Reminder of title:	a guide to better press, poster, TV, radio and Web site advertising /
Author:	Gettins, Dominic.
Published:	London ;Kogan Page, : 2000.,
Description:	x, 166 p. :ill. ;23 cm.
Subject:	Advertising copy. -
Online resource:	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=62812An electronic book accessible through the World Wide Web; click for information
ISBN:	0585379491 (electronic bk.)

The unwritten rules of copywriting = a guide to better press, poster, TV, radio and Web site advertising /
Gettins, Dominic.

The unwritten rules of copywritinga guide to better press, poster, TV, radio and Web site advertising /[electronic resource] :Dominic Gettins. - London ;Kogan Page,2000. - x, 166 p. :ill. ;23 cm.

Includes bibliographical references (p. 159-163) and index.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2001.

Available via World Wide Web.

ISBN: 0585379491 (electronic bk.)Subjects--Topical Terms:

589191
Advertising copy.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5825 / .G48 2000eb

The unwritten rules of copywriting = a guide to better press, poster, TV, radio and Web site advertising /
LDR:01110cmm a2200253 a 45 001 747042
003 OCoLC
005 20071227
006 m u
007 cr cn-
008 250516s2000 enka sb 001 0 eng d
020 $a 0585379491 (electronic bk.)
035 $a ocm48138973
035 $a 747042
040 $a N $c N $d OCLCQ
049 $a AMFA
050 1 4 $a HF5825 $b .G48 2000eb
100 $a Gettins, Dominic. $3 858220
245 1 4 $a The unwritten rules of copywriting $h [electronic resource] : $b a guide to better press, poster, TV, radio and Web site advertising / $c Dominic Gettins.
260 $a London ; $a Dover, N.H. : $c 2000. $b Kogan Page,
300 $a x, 166 p. : $b ill. ; $c 23 cm.
504 $a Includes bibliographical references (p. 159-163) and index.
533 $a Electronic reproduction. $b Boulder, Colo. : $c NetLibrary, $d 2001. $n Available via World Wide Web. $n Access may be limited to NetLibrary affiliated libraries.
650 $a Advertising copy. $3 589191
655 $a Electronic books. $2 lcsh $3 542853
710 $a NetLibrary, Inc. $3 542851
776 1 $c Original $z 0749431415
856 4 $3 Bibliographic record display $u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=62812 $z An electronic book accessible through the World Wide Web; click for information
994 $a 92 $b AMF