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11 steps to brand heaven = the ultimate guide to buying an advertising campaign /

Record Type:	Electronic resources : Monograph/item
Title/Author:	11 steps to brand heaven/ Len Weinreich.
Reminder of title:	the ultimate guide to buying an advertising campaign /
remainder title:	Eleven steps to brand heaven
Author:	Weinreich, Len.
Published:	Dover, N.H. :Kogan Page, : 1999.,
Description:	xiv, 245 p. :ill. ;25 cm.
Subject:	Advertising agencies. -
Online resource:	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=62600An electronic book accessible through the World Wide Web; click for information
ISBN:	0585379874 (electronic bk.)

11 steps to brand heaven = the ultimate guide to buying an advertising campaign /
Weinreich, Len.

11 steps to brand heaventhe ultimate guide to buying an advertising campaign /[electronic resource] :Eleven steps to brand heavenLen Weinreich. - Dover, N.H. :Kogan Page,1999. - xiv, 245 p. :ill. ;25 cm.

Includes bibliographical references and index.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2001.

Access may be limited to NetLibrary affiliated libraries.

ISBN: 0585379874 (electronic bk.)Subjects--Topical Terms:

570175
Advertising agencies.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF6178 / .W453 1999eb

11 steps to brand heaven = the ultimate guide to buying an advertising campaign /
LDR:01118cmm a2200265 a 45 001 746967
003 OCoLC
005 20071227
006 m u
007 cr cn-
008 250516s1999 enka sb 001 0 eng d
020 $a 0585379874 (electronic bk.)
035 $a ocm48138194
035 $a 746967
040 $a N $c N $d OCLCQ
049 $a AMFA
050 1 4 $a HF6178 $b .W453 1999eb
100 $a Weinreich, Len. $3 858112
245 1 0 $a 11 steps to brand heaven $b the ultimate guide to buying an advertising campaign / $c Len Weinreich. $h [electronic resource] :
246 3 $a Eleven steps to brand heaven
260 $a Dover, N.H. : $a London ; $c 1999. $b Kogan Page,
300 $a xiv, 245 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references and index.
533 $a Electronic reproduction. $b Boulder, Colo. : $c NetLibrary, $d 2001. $n Access may be limited to NetLibrary affiliated libraries. $n Available via World Wide Web.
650 $a Advertising agencies. $3 570175
650 $a Advertising campaigns. $3 605249
650 $a Advertising. $3 570176
655 $a Electronic books. $2 lcsh $3 542853
710 $a NetLibrary, Inc. $3 542851
776 1 $c Original $z 0749428945
856 4 $3 Bibliographic record display $u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=62600 $z An electronic book accessible through the World Wide Web; click for information
994 $a 92 $b AMF