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The elements of persuasion : = use s...
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Dickman, Robert.
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The elements of persuasion : = use storytelling to pitch better, sell faster & win more business /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
The elements of persuasion :/ Richard Maxwell and Robert Dickman.
其他題名:
use storytelling to pitch better, sell faster & win more business /
作者:
Maxwell, Richard.
其他作者:
Dickman, Robert.
出版者:
New York, NY :Collins, : c2007.,
面頁冊數:
242 p. ;19 cm.
內容註:
So what's you're story? -- Fire in the belly-personal persuasion -- Brush fires-motivating the masses -- Everyone is a hero-how stories build trust -- Finding common ground -- Sticky stories : memory, emotions and markets -- First you invent the disease -- Under the radar -- The story telling space.
標題:
Business communication. -
電子資源:
http://www.loc.gov/catdir/toc/ecip0715/2007014567.htmlhttp://www.loc.gov/catdir/toc/ecip0715/2007014567.html
ISBN:
0061179035
The elements of persuasion : = use storytelling to pitch better, sell faster & win more business /
Maxwell, Richard.
The elements of persuasion :
use storytelling to pitch better, sell faster & win more business /Richard Maxwell and Robert Dickman. - 1st ed. - New York, NY :Collins,c2007. - 242 p. ;19 cm.
Includes bibliographical references (p. [225] ) and index.
So what's you're story? -- Fire in the belly-personal persuasion -- Brush fires-motivating the masses -- Everyone is a hero-how stories build trust -- Finding common ground -- Sticky stories : memory, emotions and markets -- First you invent the disease -- Under the radar -- The story telling space.
ISBN: 0061179035
LCCN: 2007014567Subjects--Topical Terms:
535059
Business communication.
LC Class. No.: HF5438.25 / .D536 2007
Dewey Class. No.: 658.85
The elements of persuasion : = use storytelling to pitch better, sell faster & win more business /
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use storytelling to pitch better, sell faster & win more business /
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