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What's your story? : = storytelling ...

Wacker, Watts.

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What's your story? : = storytelling to move markets, audiences, people, and brands /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	What's your story? :/ Ryan Mathews, Watts Wacker.
其他題名:	storytelling to move markets, audiences, people, and brands /
作者:	Mathews, Ryan.
其他作者:	Wacker, Watts.
出版者:	Upper Saddle River, N.J. :FT Press, : c2008.,
面頁冊數:	xiii, 222 p. ;24 cm.
標題:	Corporate culture. -
電子資源:	http://www.loc.gov/catdir/toc/ecip0710/2007005372.htmlhttp://www.loc.gov/catdir/toc/ecip0710/2007005372.html
ISBN:	0132277425 (hbk.) :

What's your story? : = storytelling to move markets, audiences, people, and brands /
Mathews, Ryan.

What's your story? :storytelling to move markets, audiences, people, and brands /Ryan Mathews, Watts Wacker. - Upper Saddle River, N.J. :FT Press,c2008. - xiii, 222 p. ;24 cm.

Includes bibliographical references (p. [189]-197) and index.

ISBN: 0132277425 (hbk.) :US24.99

LCCN: 2007005372Subjects--Topical Terms:

528524
Corporate culture.

LC Class. No.: HF5415 / .M3365 2008

Dewey Class. No.: 650.1

What's your story? : = storytelling to move markets, audiences, people, and brands /
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