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What's your story? : = storytelling ...

Wacker, Watts.

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What's your story? : = storytelling to move markets, audiences, people, and brands /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	What's your story? :/ Ryan Mathews, Watts Wacker.
Reminder of title:	storytelling to move markets, audiences, people, and brands /
Author:	Mathews, Ryan.
other author:	Wacker, Watts.
Published:	Upper Saddle River, N.J. :FT Press, : c2008.,
Description:	xiii, 222 p. ;24 cm.
Subject:	Corporate culture. -
Online resource:	http://www.loc.gov/catdir/toc/ecip0710/2007005372.htmlhttp://www.loc.gov/catdir/toc/ecip0710/2007005372.html
ISBN:	0132277425 (hbk.) :

What's your story? : = storytelling to move markets, audiences, people, and brands /
Mathews, Ryan.

What's your story? :storytelling to move markets, audiences, people, and brands /Ryan Mathews, Watts Wacker. - Upper Saddle River, N.J. :FT Press,c2008. - xiii, 222 p. ;24 cm.

Includes bibliographical references (p. [189]-197) and index.

ISBN: 0132277425 (hbk.) :US24.99

LCCN: 2007005372Subjects--Topical Terms:

528524
Corporate culture.

LC Class. No.: HF5415 / .M3365 2008

Dewey Class. No.: 650.1

What's your story? : = storytelling to move markets, audiences, people, and brands /
LDR:00819pam a2200193 a 45 001 744781
005 20071218
008 071217s2008 nju b 001 0 eng
010 $a 2007005372
020 $a 0132277425 (hbk.) : $c US24.99
020 $a 9780132277426 (hardback : alk. paper)
035 $a BM96T0160
040 2 $a DLC $c DLC $d BTCTA $d BAKER $d C $d YDXCP $d DLC
050 0 0 $a HF5415 $b .M3365 2008
082 0 0 $a 650.1 $2 22
100 $a Mathews, Ryan. $3 854009
245 1 0 $a What's your story? : $b storytelling to move markets, audiences, people, and brands / $c Ryan Mathews, Watts Wacker.
260 $a Upper Saddle River, N.J. : $c c2008. $b FT Press,
300 $a xiii, 222 p. ; $c 24 cm.
504 $a Includes bibliographical references (p. [189]-197) and index.
650 $a Corporate culture. $3 528524
650 $a Marketing. $3 536353
650 $a Storytelling $x Economic aspects. $3 854010
700 $a Wacker, Watts. $3 854008
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/toc/ecip0710/2007005372.html $z http://www.loc.gov/catdir/toc/ecip0710/2007005372.html