| Record Type: |
Electronic resources
: Monograph/item
|
| Title/Author: |
The one-day marketing plan/ Roman G. Hiebing Jr. and Scott W. Cooper. |
| Reminder of title: |
organizing and completing a plan that works / |
| Author: |
Hiebing, Roman G. |
| other author: |
Cooper, Scott W. |
| Published: |
New York :McGraw-Hill, : c2004., |
| Description: |
xx, 323 p. ;28 cm. |
| Notes: |
Includes index. |
| [NT 15003449]: |
The business review -- How to prepare a business review -- Problems and opportunities -- Sales objectives -- Target markets and marketing objectives -- Brand positioning -- Marketing strategies -- Communication goals -- Product/naming/packaging -- Pricing -- Distribution -- Personal selling/service -- Promotion/events -- Advertising message -- Advertising media -- Internet media -- Merchandising -- Public relations -- Marketing budget, payback analysis, and marketing calendar -- Plan execution -- Plan evaluation. |
| Subject: |
Marketing - Management. - |
| Online resource: |
https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=135353An electronic book accessible through the World Wide Web; click for information |
| ISBN: |
0071458522 (electronic bk.) |