東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Linked to FindBook

Google Book

Amazon

博客來

Marketing's domain

Record Type:	Electronic resources : Monograph/item
Title/Author:	Marketing's domain/ guest editor Michael J. Baker.
other author:	Baker, Michael John.
Published:	Bradford, England :Emerald Group Pub., : 2002.,
Notes:	Title from e-book title screen (viewed on July 14, 2005).
Subject:	Marketing - Planning. -
Online resource:	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=135058An electronic book accessible through the World Wide Web; click for information
ISBN:	1845446178 (electronic bk.)

Marketing's domain
Marketing's domain[electronic resource] /guest editor Michael J. Baker. - Bradford, England :Emerald Group Pub.,2002.

Title from e-book title screen (viewed on July 14, 2005).

Revisiting the marketing domain /Sidney J. Levy --

Made available through NetLibrary; access may be limited to NetLibrary affiliated libraries.

Mode of access: World Wide Web.

Abstract in English, French, German, and Spanish

ISBN: 1845446178 (electronic bk.)Subjects--Topical Terms:

578728
Marketing
--Planning.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5415 / M37eb vol. 36, no. 3

Dewey Class. No.: 658.8

Marketing's domain
LDR:01610nmm a2200277 a 45 001 743189
003 OCoLC
005 20080506
006 m d
007 cr cnu---unuuu
008 250519s2002 enk s 000 0 eng d
020 $a 1845446178 (electronic bk.)
035 $a ocm60885785
035 $a 743189
040 $a N $c N
049 $a AMFA
050 1 4 $a HF5415 $b M37eb vol. 36, no. 3
082 0 4 $a 658.8 $2 22
245 0 0 $a Marketing's domain $h [electronic resource] / $c guest editor Michael J. Baker.
260 $a Bradford, England : $c 2002. $b Emerald Group Pub.,
500 $a Title from e-book title screen (viewed on July 14, 2005).
505 0 0 $t Revisiting the marketing domain / $r Sidney J. Levy -- $t Marketing as a profession: on closing stakeholder gaps / $r Shelby D. Hunt -- $t Vote, vote, vote for Philip Kotler / $r Stephen Brown -- $t Practical value of adequate marketing management theory/ $r Evert Gummesson -- $t Research in marketing : teasing with trivia or risking relevance? / $r Nigel F. Piercy -- $t Is marketing knowledge useful? / $r Kjell Gr爽haug -- $t Discovering diversity in marketing practice/ $r John A. Murray, Aidan O'Driscoll and Ann Torres -- $t A bridge over troubled water? / $r Robin Wensley.
506 $a Made available through NetLibrary; access may be limited to NetLibrary affiliated libraries.
538 $a Mode of access: World Wide Web.
546 $a Abstract in English, French, German, and Spanish
650 $a Marketing $x Planning. $3 578728
650 $a Marketing. $3 536353
655 $a Electronic books. $2 lcsh $3 542853
700 $a Baker, Michael John. $3 671101
710 $a NetLibrary, Inc. $3 542851
730 $a European Journal of Marketing. $n Volume 36, Number 3, 2002. $3 850419
856 4 0 $3 Bibliographic record display $u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=135058 $z An electronic book accessible through the World Wide Web; click for information
994 $a 92 $b AMF