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Marketing health services

Record Type:	Electronic resources : Monograph/item
Title/Author:	Marketing health services/ Richard K. Thomas.
Author:	Thomas, Richard K.,
Published:	Chicago :Health Administration Press ; : c2005.,
Description:	xvi, 469 p. ;26 cm.
[NT 15003449]:	Healthcare marketing: history and concepts -- Understanding healthcare markets -- Healthcare marketing techniques -- Managing and supporting the marketing effort -- The future of healthcare marketing -- Glossary -- Index.
Subject:	Medical care - Marketing. -
Online resource:	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=126338An electronic book accessible through the World Wide Web; click for information
ISBN:	1417582154 (electronic bk.)

Marketing health services
Thomas, Richard K.,1944-

Marketing health services[electronic resource] /Richard K. Thomas. - Chicago :Health Administration Press ;c2005. - xvi, 469 p. ;26 cm.

Includes bibliographical references and index.

Healthcare marketing: history and concepts -- Understanding healthcare markets -- Healthcare marketing techniques -- Managing and supporting the marketing effort -- The future of healthcare marketing -- Glossary -- Index.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2005.

Available via World Wide Web.

ISBN: 1417582154 (electronic bk.)Subjects--Topical Terms:

814441
Medical care
--Marketing.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: RA410.56 / .T48 2005eb

Dewey Class. No.: 362.1/068/8

Marketing health services
LDR:01254nmm a2200265 a 45 001 742882
003 OCoLC
005 20080506
006 m d
007 cr cnu---unuuu
008 250519s2005 ilu sb 001 0 eng d
020 $a 1417582154 (electronic bk.)
035 $a ocm58553485
035 $a 742882
040 $a N $c N
049 $a AMFA
050 1 4 $a RA410.56 $b .T48 2005eb
082 0 4 $a 362.1/068/8 $2 22
100 $a Thomas, Richard K., $d 1944- $3 849677
245 1 0 $a Marketing health services $h [electronic resource] / $c Richard K. Thomas.
260 $a Chicago : $a Arlington, VA : $c c2005. $b Health Administration Press ; $b AUPHA Press,
300 $a xvi, 469 p. ; $c 26 cm.
504 $a Includes bibliographical references and index.
505 0 $a Healthcare marketing: history and concepts -- Understanding healthcare markets -- Healthcare marketing techniques -- Managing and supporting the marketing effort -- The future of healthcare marketing -- Glossary -- Index.
533 $a Electronic reproduction. $b Boulder, Colo. : $c NetLibrary, $d 2005. $n Available via World Wide Web. $n Access may be limited to NetLibrary affiliated libraries.
650 $a Medical care $x Marketing. $3 814441
650 $a Marketing of Health Services. $3 849678
650 $a Health Services Administration $x economics. $3 849679
655 $a Electronic books. $2 lcsh $3 542853
710 $a NetLibrary, Inc. $3 542851
856 4 0 $3 Bibliographic record display $u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=126338 $z An electronic book accessible through the World Wide Web; click for information
994 $a 92 $b AMF