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Managing customer relationships : = ...

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Rogers, Martha, (Ph.D.)

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Managing customer relationships : = a strategic framework /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Managing customer relationships :/ Don Peppers, Martha Rogers.
Reminder of title:	a strategic framework /
Author:	Peppers, Don.
other author:	Rogers, Martha,
Published:	Hoboken, New Jersey :John Wiley & Sons, : c2004.,
Description:	xi, 516 p. :ill. ;26 cm.
Subject:	Consumers' preferences. -
Online resource:	http://www.loc.gov/catdir/toc/wiley041/2003020608.htmlhttp://www.loc.gov/catdir/toc/wiley041/2003020608.html
Online resource:	http://www.loc.gov/catdir/bios/wiley047/2003020608.htmlhttp://www.loc.gov/catdir/bios/wiley047/2003020608.html
Online resource:	http://www.loc.gov/catdir/description/wiley041/2003020608.htmlhttp://www.loc.gov/catdir/description/wiley041/2003020608.html
ISBN:	047148590X :

Managing customer relationships : = a strategic framework /
Peppers, Don.

Managing customer relationships :a strategic framework /Don Peppers, Martha Rogers. - Hoboken, New Jersey :John Wiley & Sons,c2004. - xi, 516 p. :ill. ;26 cm.

Includes bibliographical references and index.

ISBN: 047148590X :US74.95

LCCN: 2003020608Subjects--Topical Terms:

648978
Consumers' preferences.

LC Class. No.: HF5415.5 / .P458 2004

Dewey Class. No.: 658.8/12

Managing customer relationships : = a strategic framework /
LDR:01047cam a2200217 a 45 001 742411
005 20080609
008 080502s2004 njua b 001 0 eng
010 $a 2003020608
020 $a 047148590X : $c US74.95
035 $a 97moew1166
040 $a DLC $c DLC $d DLC
042 $a pcc
050 0 0 $a HF5415.5 $b .P458 2004
082 0 0 $a 658.8/12 $2 22
100 $a Peppers, Don. $3 742940
245 1 0 $a Managing customer relationships : $b a strategic framework / $c Don Peppers, Martha Rogers.
260 $a Hoboken, New Jersey : $c c2004. $b John Wiley & Sons,
300 $a xi, 516 p. : $b ill. ; $c 26 cm.
504 $a Includes bibliographical references and index.
650 $a Consumers' preferences. $3 648978
650 $a Customer relations $x Management. $3 582814
650 $a Information storage and retrieval systems $x Marketing. $3 848644
650 $a Marketing information systems. $3 848645
650 $a Relationship marketing. $3 548872
700 $a Rogers, Martha, $c Ph.D. $3 742939
856 4 1 $3 Table of contents $u http://www.loc.gov/catdir/toc/wiley041/2003020608.html $z http://www.loc.gov/catdir/toc/wiley041/2003020608.html
856 4 2 $3 Contributor biographical information $u http://www.loc.gov/catdir/bios/wiley047/2003020608.html $z http://www.loc.gov/catdir/bios/wiley047/2003020608.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/description/wiley041/2003020608.html $z http://www.loc.gov/catdir/description/wiley041/2003020608.html

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W0154046

六樓西文書區HC-Z(6F Western Language Books)

01.外借(書)_YB

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HF5415.5 P458 2004

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1 records • Pages 1 •
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