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Storytelling : = branding in practice /

~

Budtz, Christian.

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Storytelling : = branding in practice /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Storytelling :/ Klaus Fog, Christian Budtz, Baris Yakaboylu.
Reminder of title:	branding in practice /
Author:	Fog, Klaus.
other author:	Budtz, Christian.
Published:	Berlin :Springer, : c2005.,
Description:	238 p. :ill. ;24 cm.
Notes:	"Original Danish edition published by Samfundslitteratur 2003 with the title Storytelling - branding i praksis ... translation by Tara Stevens"--Verso of t.p.
Subject:	Branding (Marketing) -
Online resource:	http://www.loc.gov/catdir/enhancements/fy0823/2004114981-t.htmlhttp://www.loc.gov/catdir/enhancements/fy0823/2004114981-t.html
Online resource:	http://www.loc.gov/catdir/enhancements/fy0663/2004114981-d.htmlhttp://www.loc.gov/catdir/enhancements/fy0663/2004114981-d.html
ISBN:	3540235019 :

Storytelling : = branding in practice /
Fog, Klaus.

Storytelling :branding in practice /Klaus Fog, Christian Budtz, Baris Yakaboylu. - Berlin :Springer,c2005. - 238 p. :ill. ;24 cm.

"Original Danish edition published by Samfundslitteratur 2003 with the title Storytelling - branding i praksis ... translation by Tara Stevens"--Verso of t.p.

Includes bibliographical references (p. 228-230) and index.

ISBN: 3540235019 :EUR39.95

LCCN: 2004114981Subjects--Topical Terms:

625366
Branding (Marketing)

LC Class. No.: HD69.B7 / F6413 2005

Dewey Class. No.: 658.8/27

Storytelling : = branding in practice /
LDR:01225cam a2200265 a 45 001 742388
005 20080612
008 080502s2005 gw a b 001 0 eng d
010 $a 2004114981
020 $a 3540235019 : $c EUR39.95
035 $a (OCoLC)ocm57476967
035 $a 97moew1173
040 $a OHX $c OHX $d OCLCQ $d CUY $d IXA $d OCL $d DLC
041 1 $a eng $h dan
042 $a lccopycat
050 0 0 $a HD69.B7 $b F6413 2005
072 7 $a HF $2 lcco
082 0 0 $a 658.8/27 $2 22
100 $a Fog, Klaus. $3 848612
240 1 0 $a Storytelling. $l English
245 1 0 $a Storytelling : $b branding in practice / $c Klaus Fog, Christian Budtz, Baris Yakaboylu.
260 $a Berlin : $c c2005. $b Springer,
300 $a 238 p. : $b ill. ; $c 24 cm.
500 $a "Original Danish edition published by Samfundslitteratur 2003 with the title Storytelling - branding i praksis ... translation by Tara Stevens"--Verso of t.p.
504 $a Includes bibliographical references (p. 228-230) and index.
650 $a Branding (Marketing) $3 625366
650 $a Product management. $3 576148
700 $a Budtz, Christian. $3 848610
700 $a Yakaboylu, Baris. $3 848611
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/enhancements/fy0823/2004114981-t.html $z http://www.loc.gov/catdir/enhancements/fy0823/2004114981-t.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy0663/2004114981-d.html $z http://www.loc.gov/catdir/enhancements/fy0663/2004114981-d.html

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W0154053

六樓西文書區HC-Z(6F Western Language Books)

01.外借(書)_YB

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HD69.B7 F6413 2005

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1 records • Pages 1 •
1

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