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Storytelling : = branding in practice /

~

Budtz, Christian.

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Storytelling : = branding in practice /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Storytelling :/ Klaus Fog, Christian Budtz, Baris Yakaboylu.
其他題名:	branding in practice /
作者:	Fog, Klaus.
其他作者:	Budtz, Christian.
出版者:	Berlin :Springer, : c2005.,
面頁冊數:	238 p. :ill. ;24 cm.
附註:	"Original Danish edition published by Samfundslitteratur 2003 with the title Storytelling - branding i praksis ... translation by Tara Stevens"--Verso of t.p.
標題:	Branding (Marketing) -
電子資源:	http://www.loc.gov/catdir/enhancements/fy0823/2004114981-t.htmlhttp://www.loc.gov/catdir/enhancements/fy0823/2004114981-t.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0663/2004114981-d.htmlhttp://www.loc.gov/catdir/enhancements/fy0663/2004114981-d.html
ISBN:	3540235019 :

Storytelling : = branding in practice /
Fog, Klaus.

Storytelling :branding in practice /Klaus Fog, Christian Budtz, Baris Yakaboylu. - Berlin :Springer,c2005. - 238 p. :ill. ;24 cm.

"Original Danish edition published by Samfundslitteratur 2003 with the title Storytelling - branding i praksis ... translation by Tara Stevens"--Verso of t.p.

Includes bibliographical references (p. 228-230) and index.

ISBN: 3540235019 :EUR39.95

LCCN: 2004114981Subjects--Topical Terms:

625366
Branding (Marketing)

LC Class. No.: HD69.B7 / F6413 2005

Dewey Class. No.: 658.8/27

Storytelling : = branding in practice /
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240 1 0 $a Storytelling. $l English
245 1 0 $a Storytelling : $b branding in practice / $c Klaus Fog, Christian Budtz, Baris Yakaboylu.
260 $a Berlin : $c c2005. $b Springer,
300 $a 238 p. : $b ill. ; $c 24 cm.
500 $a "Original Danish edition published by Samfundslitteratur 2003 with the title Storytelling - branding i praksis ... translation by Tara Stevens"--Verso of t.p.
504 $a Includes bibliographical references (p. 228-230) and index.
650 $a Branding (Marketing) $3 625366
650 $a Product management. $3 576148
700 $a Budtz, Christian. $3 848610
700 $a Yakaboylu, Baris. $3 848611
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/enhancements/fy0823/2004114981-t.html $z http://www.loc.gov/catdir/enhancements/fy0823/2004114981-t.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy0663/2004114981-d.html $z http://www.loc.gov/catdir/enhancements/fy0663/2004114981-d.html

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