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Social marketing : = improving the q...

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Lee, Nancy, (1932-)

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Social marketing : = improving the quality of life /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Social marketing :/ Philip Kotler, Ned Roberto, Nancy Lee.
其他題名:	improving the quality of life /
作者:	Kotler, Philip.
其他作者:	Lee, Nancy,
出版者:	Thousand Oaks, Calif. :Sage Publications, : c2002.,
面頁冊數:	xvi, 438 p. :ill. ;24 cm.
標題:	Behavior modification. -
電子資源:	http://www.loc.gov/catdir/enhancements/fy0658/2001007178-t.htmlhttp://www.loc.gov/catdir/enhancements/fy0658/2001007178-t.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0658/2001007178-d.htmlhttp://www.loc.gov/catdir/enhancements/fy0658/2001007178-d.html
ISBN:	0761924345 (pbk.) :

Social marketing : = improving the quality of life /
Kotler, Philip.

Social marketing :improving the quality of life /Philip Kotler, Ned Roberto, Nancy Lee. - 2nd ed. - Thousand Oaks, Calif. :Sage Publications,c2002. - xvi, 438 p. :ill. ;24 cm.

Includes bibliographical references and indexes.

ISBN: 0761924345 (pbk.) :UK38.99

LCCN: 2001007178Subjects--Topical Terms:

519138
Behavior modification.

LC Class. No.: HF5414 / .K67 2002

Dewey Class. No.: 658.8

Social marketing : = improving the quality of life /
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082 0 0 $a 658.8 $2 21
100 $a Kotler, Philip. $3 520689
245 1 0 $a Social marketing : $b improving the quality of life / $c Philip Kotler, Ned Roberto, Nancy Lee.
250 $a 2nd ed.
260 $a Thousand Oaks, Calif. : $c c2002. $b Sage Publications,
300 $a xvi, 438 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and indexes.
650 $a Behavior modification. $3 519138
650 $a Social marketing. $3 669978
700 $a Lee, Nancy, $d 1932- $3 848221
700 $a Roberto, Ned. $3 848222
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/enhancements/fy0658/2001007178-t.html $z http://www.loc.gov/catdir/enhancements/fy0658/2001007178-t.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy0658/2001007178-d.html $z http://www.loc.gov/catdir/enhancements/fy0658/2001007178-d.html

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