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Strategic marketing management : = p...
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Gilligan, Colin.
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Strategic marketing management : = planning, implementation and control /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Strategic marketing management :/ Richard M.S. Wilson and Colin Gilligan.
其他題名:
planning, implementation and control /
作者:
Wilson, R. M. S.
其他作者:
Gilligan, Colin.
出版者:
Oxford :Elsevier Butterworth-Heinemann, : 2005.,
面頁冊數:
xii, 867 p. :ill. ;28 cm.
附註:
"Chartered Institute of Marketing" - on cover.
標題:
Marketing - Management. -
ISBN:
0750659386 (pbk.)
Strategic marketing management : = planning, implementation and control /
Wilson, R. M. S.
Strategic marketing management :
planning, implementation and control /Richard M.S. Wilson and Colin Gilligan. - 3rd ed. - Oxford :Elsevier Butterworth-Heinemann,2005. - xii, 867 p. :ill. ;28 cm.
"Chartered Institute of Marketing" - on cover.
Includes bibliography (p. [815]-851) and index.
ISBN: 0750659386 (pbk.)
Nat. Bib. No.: GBA455104bnbSubjects--Topical Terms:
559161
Marketing
--Management.
LC Class. No.: HF5415.13 / .W547
Dewey Class. No.: 658.8/02
Strategic marketing management : = planning, implementation and control /
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