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Marketing communication policies /

~

Seidenspinner, Margarete.

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Marketing communication policies /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Marketing communication policies // Rainer Busch, Margarete Seidenspinner, Fritz Unger.
作者:	Busch, Rainer.
其他作者:	Seidenspinner, Margarete.
出版者:	Berlin ;Springer, : c2007.,
面頁冊數:	xi, 260 p. :ill. ;24 cm.
標題:	Communication in marketing. -
電子資源:	http://www.loc.gov/catdir/toc/fy0708/2006934070.htmlhttp://www.loc.gov/catdir/toc/fy0708/2006934070.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0825/2006934070-d.htmlhttp://www.loc.gov/catdir/enhancements/fy0825/2006934070-d.html
ISBN:	3540373225 (hbk.)

Marketing communication policies /
Busch, Rainer.

Marketing communication policies /Rainer Busch, Margarete Seidenspinner, Fritz Unger. - Berlin ;Springer,c2007. - xi, 260 p. :ill. ;24 cm.

Includes bibliographical references (p. [241]-246).

ISBN: 3540373225 (hbk.)

LCCN: 2006934070Subjects--Topical Terms:

584906
Communication in marketing.

LC Class. No.: HF5415.123 / .B874 2007

Dewey Class. No.: 658.8001/4

Marketing communication policies /
LDR:00916pam a2200205 a 45 001 741814
005 20080520
008 080501s2007 gw a b 000 0 eng
010 $a 2006934070
020 $a 3540373225 (hbk.)
020 $a 9783540373223 (hbk.) : $c NT2168
035 $a 97MOET1180
040 2 $a DLC $c DLC $d DLC
050 0 0 $a HF5415.123 $b .B874 2007
082 0 0 $a 658.8001/4 $2 22
100 $a Busch, Rainer. $3 847554
245 1 0 $a Marketing communication policies / $c Rainer Busch, Margarete Seidenspinner, Fritz Unger.
260 $a Berlin ; $a New York : $c c2007. $b Springer,
300 $a xi, 260 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. [241]-246).
650 $a Communication in marketing. $3 584906
700 $a Seidenspinner, Margarete. $3 847552
700 $a Unger, Fritz. $3 847553
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/toc/fy0708/2006934070.html $z http://www.loc.gov/catdir/toc/fy0708/2006934070.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy0825/2006934070-d.html $z http://www.loc.gov/catdir/enhancements/fy0825/2006934070-d.html

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