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Branding unbound = the future of advertising, sales, and the brand experience in the wireless age /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Branding unbound/ Rick Mathieson.
Reminder of title:	the future of advertising, sales, and the brand experience in the wireless age /
Author:	Mathieson, Rick.
Published:	New York :AMACOM, : c2005.,
Description:	ix, 244 p. :ill. ;24 cm.
[NT 15003449]:	The rise of mBranding -- Reach out & sell someone -- Dialing for dollars -- A moving experience -- The wireless point of persuasion -- Service with a stylus -- No wires, new rules -- Marketing 2020.
Subject:	Mobile commerce. -
Online resource:	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=134107An electronic book accessible through the World Wide Web; click for information
ISBN:	0814428908 (electronic bk.)

Branding unbound = the future of advertising, sales, and the brand experience in the wireless age /
Mathieson, Rick.

Branding unboundthe future of advertising, sales, and the brand experience in the wireless age /[electronic resource] :Rick Mathieson. - New York :AMACOM,c2005. - ix, 244 p. :ill. ;24 cm.

Includes bibliographical references (p. [213]-227) and index.

The rise of mBranding -- Reach out & sell someone -- Dialing for dollars -- A moving experience -- The wireless point of persuasion -- Service with a stylus -- No wires, new rules -- Marketing 2020.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2005.

Available via World Wide Web.

ISBN: 0814428908 (electronic bk.)Subjects--Topical Terms:

582103
Mobile commerce.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5548.34 / .M38 2005eb

Dewey Class. No.: 658.8/72

Branding unbound = the future of advertising, sales, and the brand experience in the wireless age /
LDR:01305nmm a2200265 a 45 001 741018
003 OCoLC
005 20080429
006 m d
007 cr cnu---unuuu
008 250519s2005 nyua sb 001 0 eng d
020 $a 0814428908 (electronic bk.)
035 $a ocm61234490
035 $a 741018
040 $a N $c N
049 $a AMFA
050 1 4 $a HF5548.34 $b .M38 2005eb
082 0 4 $a 658.8/72 $2 22
100 $a Mathieson, Rick. $3 779613
245 1 0 $a Branding unbound $h [electronic resource] : $b the future of advertising, sales, and the brand experience in the wireless age / $c Rick Mathieson.
260 $a New York : $c c2005. $b AMACOM,
300 $a ix, 244 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. [213]-227) and index.
505 0 $a The rise of mBranding -- Reach out & sell someone -- Dialing for dollars -- A moving experience -- The wireless point of persuasion -- Service with a stylus -- No wires, new rules -- Marketing 2020.
533 $a Electronic reproduction. $b Boulder, Colo. : $c NetLibrary, $d 2005. $n Available via World Wide Web. $n Access may be limited to NetLibrary affiliated libraries.
650 $a Mobile commerce. $3 582103
650 $a Product management. $3 576148
655 $a Electronic books. $2 lcsh $3 542853
710 $a American Management Association. $3 695289
710 $a NetLibrary, Inc. $3 542851
856 4 0 $3 Bibliographic record display $u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=134107 $z An electronic book accessible through the World Wide Web; click for information
994 $a 92 $b AMF