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Marketing principles and best practices /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing principles and best practices // K. Douglas Hoffman ... [et al.].
other author:	Hoffman, K. Douglas.
Published:	Mason, Ohio :Thomson/South-Western, : c2005.,
Description:	xlii, 598 p. :col. ill. ;29 cm.
Notes:	Rev. ed. of: Marketing : best practices. 2nd ed. c2003.
Subject:	Marketing. -
ISBN:	0324200447 (Student ed. package)

Marketing principles and best practices /
Marketing principles and best practices /K. Douglas Hoffman ... [et al.]. - 3rd ed. - Mason, Ohio :Thomson/South-Western,c2005. - xlii, 598 p. :col. ill. ;29 cm.

Rev. ed. of: Marketing : best practices. 2nd ed. c2003.

Includes bibliographical references and indexes.

ISBN: 0324200447 (Student ed. package)

LCCN: 2003108966Subjects--Topical Terms:

536353
Marketing.

LC Class. No.: HF5415 / .M297453 2005

Dewey Class. No.: 658.8

Marketing principles and best practices /
LDR:01109cam a2200325 a 45 001 738516
003 OCoLC
005 20080425
008 080425s2005 ohua b 001 0 eng
010 $a 2003108966
019 $a 55614688
020 $a 0324200447 (Student ed. package)
020 $a 0324221355 (Student ed. core)
020 $a 0324225180 (Intl. stud. ed. package)
020 $a 0324225199 (Int.. stud. ed. core)
020 $a 9780324200447 (Student ed. package)
020 $a 9780324221350 (Student ed. core)
020 $a 9780324225181 (Intl. stud. ed. package)
020 $a 9780324225198 (Int.. stud. ed. core)
035 $a 企管系96
040 $a DLC $c DLC $d BAKER $d NLGGC $d BTCTA $d YDXCP
042 $a pcc
049 $a NDHA
050 0 0 $a HF5415 $b .M297453 2005
082 0 0 $a 658.8 $2 22
245 0 0 $a Marketing principles and best practices / $c K. Douglas Hoffman ... [et al.].
250 $a 3rd ed.
260 $a Mason, Ohio : $c c2005. $b Thomson/South-Western,
300 $a xlii, 598 p. : $b col. ill. ; $c 29 cm.
500 $a Rev. ed. of: Marketing : best practices. 2nd ed. c2003.
504 $a Includes bibliographical references and indexes.
650 $a Marketing. $3 536353
700 $a Hoffman, K. Douglas. $3 839558

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GW0013295

六樓西文書區HC-Z(6F Western Language Books)

01.外借(書)_YB

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HF5415 M297453 2005

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1 records • Pages 1 •
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