紀錄類型: |
書目-語言資料,印刷品
: Monograph/item
|
正題名/作者: |
Essentials of marketing // Charles W. Lamb, Joseph F. Hair, Carl McDaniel. |
作者: |
Lamb, Charles W. |
其他作者: |
Hair, Joseph F. |
出版者: |
Mason, Ohio :Thomson/South-Western, : c2005., |
面頁冊數: |
xxxvi, 572 p. :col. ill. ;28 cm. |
標題: |
Marketing - Management. - |
ISBN: |
0324282907 (text) |