紀錄類型: |
書目-語言資料,印刷品
: Monograph/item
|
正題名/作者: |
Marketing // Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. |
作者: |
Lamb, Charles W. |
其他作者: |
Hair, Joseph F. |
出版者: |
Cincinnati, Ohio :South-Western, : c2002., |
面頁冊數: |
751 p. :col. ill. ;29 cm. |
標題: |
Marketing - Management. - |
ISBN: |
0324068611 (acid-free paper) |