| Record Type: |
Electronic resources
: Monograph/item
|
| Title/Author: |
How to make the most of every media appearance/ George Merlis. |
| Reminder of title: |
getting your message across on the air, in print, or online / |
| Author: |
Merlis, George, |
| Published: |
New York :McGraw-Hill, : c2004., |
| Description: |
vii, 200 p. :ill. ;23 cm. |
| Notes: |
Includes index. |
| [NT 15003449]: |
Meet and master the media -- The Boy Scout commandments -- The performance commandments -- Successful interview tools -- Catering to the one-eyed beast: television appearances -- Digging deep: investigative broadcasts: Bushwhacked: how to survive an ambush interview and win a shoutfest -- Taking notes: print and online interviews -- Your on the air: radio and television interviews -- When you're in charge: on-camera demonstrations and new conferences -- Getting ready for your fifteen minutes -- Appendix: Media-mastering worksheets. |
| Subject: |
Interviewing in journalism. - |
| Online resource: |
https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=124513An electronic book accessible through the World Wide Web; click for information |
| ISBN: |
0071436251 (electronic bk.) |