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Principles of marketing /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Principles of marketing // Philip Kotler, Gary Armstrong.
Author:	Kotler, Philip.
other author:	Armstrong, Gary.
Published:	Upper Saddle River, N.J. :Pearson Prentice Hall, : c2006.,
Description:	xx, 651, [94] p. :col. ill. ;29 cm.
[NT 15003449]:	Marketing -- Company and marketing strategy : partnering to build customer relationships -- The marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the right relationships with the right customers -- Product, services, and branding strategy -- New-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies -- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing -- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing and society : social responsibilityand marketing ethics.
Subject:	Marketing. -
Online resource:	http://www.loc.gov/catdir/toc/ecip055/2004029593.htmlhttp://www.loc.gov/catdir/toc/ecip055/2004029593.html
ISBN:	0131469185

Principles of marketing /
Kotler, Philip.

Principles of marketing /Philip Kotler, Gary Armstrong. - 11th ed. - Upper Saddle River, N.J. :Pearson Prentice Hall,c2006. - xx, 651, [94] p. :col. ill. ;29 cm.

Includes bibliographical references and index.

Marketing -- Company and marketing strategy : partnering to build customer relationships -- The marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the right relationships with the right customers -- Product, services, and branding strategy -- New-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies -- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing -- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing and society : social responsibilityand marketing ethics.

ISBN: 0131469185

LCCN: 2004029593Subjects--Topical Terms:

536353
Marketing.

LC Class. No.: HF5415 / .K636 2006

Dewey Class. No.: 658.8

Principles of marketing /
LDR:01835cam a2200289 a 45 001 736253
003 OCoLC
005 20080328
008 080326s2006 njua b 001 0 eng
010 $a 2004029593
020 $a 0131469185
020 $a 0131968793 (international ed. : pbk.)
020 $a 9780131469181
020 $a 9780131968790 (pbk.)
035 $a (OCoLC)57283926
035 $a 企管系96
040 $a DLC $c DLC $d YDX $d BAKER $d IXA $d BTCTA $d YDXCP $d CE@
042 $a pcc
049 $a NDHA
050 0 0 $a HF5415 $b .K636 2006
082 0 0 $a 658.8 $2 22
100 $a Kotler, Philip. $3 520689
245 1 0 $a Principles of marketing / $c Philip Kotler, Gary Armstrong.
250 $a 11th ed.
260 $a Upper Saddle River, N.J. : $c c2006. $b Pearson Prentice Hall,
300 $a xx, 651, [94] p. : $b col. ill. ; $c 29 cm.
504 $a Includes bibliographical references and index.
505 0 $a Marketing -- Company and marketing strategy : partnering to build customer relationships -- The marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the right relationships with the right customers -- Product, services, and branding strategy -- New-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies -- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing -- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing and society : social responsibilityand marketing ethics.
650 $a Marketing. $3 536353
700 $a Armstrong, Gary. $3 655986
856 4 1 $3 Table of contents $u http://www.loc.gov/catdir/toc/ecip055/2004029593.html $z http://www.loc.gov/catdir/toc/ecip055/2004029593.html