| Record Type: |
Electronic resources
: Monograph/item
|
| Title/Author: |
Tough calls/ Dick Martin. |
| Reminder of title: |
AT & T and the hard lessons learned from the telecom wars / |
| Author: |
Martin, Dick, |
| Published: |
New York :AMACOM, : c2005., |
| Description: |
viii, 294 p. ;24 cm. |
| [NT 15003449]: |
Don't dance to the music of your own buzz -- Understand the power of symbols -- Take control -- Complete the CEO -- Expect the dumbing down of reality -- Work inside out toward your customers -- Don't let plugging leaks become an obsession -- Casting is everything -- Pay attention to the power of the few -- Don't confuse politics and public relations -- Say good-bye to the rah-rah brother- and sisterhood -- Stay off the treadmill of expectations -- It's okay to change your mind -- Credibility breaks all ties -- Reimagine your company's mission -- Practice ambidextrous leadership. |
| Subject: |
Telecommunication - History. - United States - |
| Online resource: |
https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=117790An electronic book accessible through the World Wide Web; click for information |
| ISBN: |
0814428460 (electronic bk.) |