| Record Type: |
Electronic resources
: Monograph/item
|
| Title/Author: |
Extending the supply chain/ Kenneth Karel Boyer, Markham T. Frohlich, and G. Tomas M. Hult. |
| Reminder of title: |
how cutting-edge companies bridge the critical last mile into customers' homes / |
| Author: |
Boyer, Kenneth Karel, |
| other author: |
Frohlich, Markham T. |
| Published: |
New York :American Management Association, : c2004., |
| Description: |
xvii, 252 p. :ill. ;24 cm. |
| [NT 15003449]: |
Introduction -- the great divide between customers and retailers -- Decoupled extenaed supply chains -- Semi: Exteneded supply chains -- Fully extended supply chains -- Centralized extended supply chains -- Strategy : meshing operational and marketing goals -- Marketing : tapping customers' latent desires -- Supply chain design : how to bridge the last mile -- Information technology : facilitating learning and streamlining transactions -- The future of the extended supply chain. |
| Subject: |
Business logistics. - |
| Online resource: |
https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=117774An electronic book accessible through the World Wide Web; click for information |
| ISBN: |
0814428177 (electronic bk.) |