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  • Maximum influence = the 12 universal laws of power persuasion /
  • Record Type: Electronic resources : Monograph/item
    Title/Author: Maximum influence/ Kurt W. Mortensen.
    Reminder of title: the 12 universal laws of power persuasion /
    Author: Mortensen, Kurt W.
    Published: New York :American Management Association, : c2004.,
    Description: ix, 240 p. ;23 cm.
    [NT 15003449]: Introduction -- The power of persuasion -- The 12 universal laws of power persuasion -- Your pre-persuasion checklist : the inside secrets of maximum influence -- Law of dissonance -- Law of obligation -- Law of connectivity -- Law of social validation -- Law of scarcity -- Law of verbal packaging -- Law of contrast -- Law of expectations -- Law of involvement -- Law of esteem -- Law of association -- Law of balance -- Pre-persuasion -- Epilogue.
    Subject: Influence (Psychology) -
    Online resource: https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=117373An electronic book accessible through the World Wide Web; click for information
    ISBN: 0814428045 (electronic bk.)
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