| 紀錄類型: |
書目-電子資源
: Monograph/item
|
| 正題名/作者: |
Brought to you by/ Lawrence R. Samuel. |
| 其他題名: |
postwar television advertising and the American dream / |
| 作者: |
Samuel, Lawrence R. |
| 出版者: |
Austin :University of Texas Press, : 2001., |
| 面頁冊數: |
xxi, 266 p. :ill. ;24 cm. |
| 內容註: |
Home sweet home. The precocious prodigy, 1946-1952 -- Shower of stars, 1953-1955. Keeping up with the Joneses. The spark plug of prosperity, 1956-1958 -- A mist settling on our pond, 1959-1960. The new society. Think young, 1961-1962 -- The psychic air we breathe, 1963-1964. |
| 標題: |
Television advertising - History. - United States - |
| 電子資源: |
https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=113078An electronic book accessible through the World Wide Web; click for information |
| ISBN: |
029279858X (electronic bk.) |