| Record Type: |
Electronic resources
: Monograph/item
|
| Title/Author: |
The CRM project management handbook/ Michael Gentle. |
| Reminder of title: |
building realistic expectations and managing risk / |
| Author: |
Gentle, Michael, |
| Published: |
London ;Kogan Page, : 2002., |
| Description: |
xii, 227 p. :ill. ;24 cm. |
| [NT 15003449]: |
Part 1. Building a realistic foundation for CRM. Overhyped, overpriced and over here -- CRM 101 : just the basics please -- Part 2. Critical success factors for CRM. Organizational readiness for CRM -- A valid business case, with measurable benefits -- A credible and active executive sponsor -- A realistic project scope -- A realistic budget -- Successfully managing international CRM projects -- A pilot for proof-of-concept and buy-in -- Buy-in from sales managers -- Part 3. Risk factors for CRM. Part. 4. CRM risk analysis. Part 5. Case studies. |
| Subject: |
Customer relations - Management. - |
| Online resource: |
https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=108775An electronic book accessible through the World Wide Web; click for information |
| ISBN: |
1417545658 (electronic bk.) |