| Record Type: |
Electronic resources
: Monograph/item
|
| Title/Author: |
Radio active/ Kathy M. Newman. |
| Reminder of title: |
advertising and consumer activism, 1935-1947 / |
| Author: |
Newman, Kathy M. |
| Published: |
Berkeley :University of California Press, : c2004., |
| Description: |
xiii, 237 p. ;24 cm. |
| [NT 15003449]: |
Introduction: the dialectic between advertising and activism -- Cultural critics in the age of radio -- The psychology of radio advertising: audience intellectuals and the resentment of radio commercials -- "Poisons, potions and profits": radio activists and the origins of the consumer movement -- Consumers on the march: CIO boycotts, active listeners, and 'consumer time' -- The consumer revolt of "Mr. Average Man": Boake Carter and the CIO boycott of Philco Radio -- Washboard weepers: women writers, women listeners, and the debate over soap operas -- "I won't buy you anything but love, baby": NBC, Donald Montgomery, and the postwar consumer revolt -- Conclusion: high-class hucksters: the rise and fall of a radio republic. |
| Subject: |
Boycotts - History. - United States - |
| Online resource: |
https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=108514An electronic book accessible through the World Wide Web; click for information |
| ISBN: |
1417522771 (electronic bk.) |