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The marketing playbook : = five batt...

Tong, Richard, (1961-)

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The marketing playbook : = five battle-tested plays for capturing and keeping the lead in any market /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The marketing playbook :/ John Zagula and Rich Tong.
其他題名:	five battle-tested plays for capturing and keeping the lead in any market /
作者:	Zagula, John.
其他作者:	Tong, Richard,
出版者:	New York :Portfolio, : 2004.,
面頁冊數:	xxii, 313 p. :ill. ;22 cm.
附註:	Includes index.
標題:	Marketing research. -
電子資源:	http://www.loc.gov/catdir/enhancements/fy0720/2004048540-s.htmlhttp://www.loc.gov/catdir/enhancements/fy0720/2004048540-s.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0720/2004048540-t.htmlhttp://www.loc.gov/catdir/enhancements/fy0720/2004048540-t.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0720/2004048540-b.htmlhttp://www.loc.gov/catdir/enhancements/fy0720/2004048540-b.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0720/2004048540-d.htmlhttp://www.loc.gov/catdir/enhancements/fy0720/2004048540-d.html
ISBN:	1591840384 :

The marketing playbook : = five battle-tested plays for capturing and keeping the lead in any market /
Zagula, John.

The marketing playbook :five battle-tested plays for capturing and keeping the lead in any market /John Zagula and Rich Tong. - New York :Portfolio,2004. - xxii, 313 p. :ill. ;22 cm.

Includes index.

ISBN: 1591840384 :US22.95

LCCN: 2004048540Subjects--Topical Terms:

532352
Marketing research.

LC Class. No.: HF5415 / .Z24 2004

Dewey Class. No.: 658.8/02

The marketing playbook : = five battle-tested plays for capturing and keeping the lead in any market /
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