東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

The marketing playbook : = five batt...

Tong, Richard, (1961-)

Linked to FindBook

Google Book

Amazon

博客來

The marketing playbook : = five battle-tested plays for capturing and keeping the lead in any market /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The marketing playbook :/ John Zagula and Rich Tong.
Reminder of title:	five battle-tested plays for capturing and keeping the lead in any market /
Author:	Zagula, John.
other author:	Tong, Richard,
Published:	New York :Portfolio, : 2004.,
Description:	xxii, 313 p. :ill. ;22 cm.
Notes:	Includes index.
Subject:	Marketing research. -
Online resource:	http://www.loc.gov/catdir/enhancements/fy0720/2004048540-s.htmlhttp://www.loc.gov/catdir/enhancements/fy0720/2004048540-s.html
Online resource:	http://www.loc.gov/catdir/enhancements/fy0720/2004048540-t.htmlhttp://www.loc.gov/catdir/enhancements/fy0720/2004048540-t.html
Online resource:	http://www.loc.gov/catdir/enhancements/fy0720/2004048540-b.htmlhttp://www.loc.gov/catdir/enhancements/fy0720/2004048540-b.html
Online resource:	http://www.loc.gov/catdir/enhancements/fy0720/2004048540-d.htmlhttp://www.loc.gov/catdir/enhancements/fy0720/2004048540-d.html
ISBN:	1591840384 :

The marketing playbook : = five battle-tested plays for capturing and keeping the lead in any market /
Zagula, John.

The marketing playbook :five battle-tested plays for capturing and keeping the lead in any market /John Zagula and Rich Tong. - New York :Portfolio,2004. - xxii, 313 p. :ill. ;22 cm.

Includes index.

ISBN: 1591840384 :US22.95

LCCN: 2004048540Subjects--Topical Terms:

532352
Marketing research.

LC Class. No.: HF5415 / .Z24 2004

Dewey Class. No.: 658.8/02

The marketing playbook : = five battle-tested plays for capturing and keeping the lead in any market /
LDR:01330cam a2200253 a 45 001 728098
005 20071217
008 071126s2004 nyua 001 0 eng
010 $a 2004048540
020 $a 1591840384 : $c US22.95
020 $a 9781591840381
035 $a (OCoLC)55518400
035 $a PA96T0030
040 $a DLC $c DLC $d IXA $d BAKER $d BTCTA $d YDXCP $d DH
042 $a pcc
050 0 0 $a HF5415 $b .Z24 2004
082 0 0 $a 658.8/02 $2 22
100 $a Zagula, John. $3 814036
245 1 4 $a The marketing playbook : $b five battle-tested plays for capturing and keeping the lead in any market / $c John Zagula and Rich Tong.
260 $a New York : $c 2004. $b Portfolio,
300 $a xxii, 313 p. : $b ill. ; $c 22 cm.
500 $a Includes index.
650 $a Marketing research. $3 532352
650 $a Marketing. $3 536353
650 $a Strategic planning. $3 528149
700 $a Tong, Richard, $d 1961- $3 814035
856 4 1 $3 Sample text $u http://www.loc.gov/catdir/enhancements/fy0720/2004048540-s.html $z http://www.loc.gov/catdir/enhancements/fy0720/2004048540-s.html
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/enhancements/fy0720/2004048540-t.html $z http://www.loc.gov/catdir/enhancements/fy0720/2004048540-t.html
856 4 2 $3 Contributor biographical information $u http://www.loc.gov/catdir/enhancements/fy0720/2004048540-b.html $z http://www.loc.gov/catdir/enhancements/fy0720/2004048540-b.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy0720/2004048540-d.html $z http://www.loc.gov/catdir/enhancements/fy0720/2004048540-d.html