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The handbook of marketing research :...
~
Grover, Rajiv, (1953-)
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The handbook of marketing research : = uses, misuses, and future advances /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
The handbook of marketing research :/ edited by Rajiv Grover, Marco Vriens.
其他題名:
uses, misuses, and future advances /
其他作者:
Grover, Rajiv,
出版者:
Thousand Oaks :Sage Publications, : c2006.,
面頁冊數:
xi, 705 p. :ill. ;26 cm.
標題:
Marketing research. -
電子資源:
http://www.loc.gov/catdir/toc/ecip065/2005037844.htmlhttp://www.loc.gov/catdir/toc/ecip065/2005037844.html
電子資源:
http://www.loc.gov/catdir/enhancements/fy0658/2005037844-d.htmlhttp://www.loc.gov/catdir/enhancements/fy0658/2005037844-d.html
ISBN:
141290997X :
The handbook of marketing research : = uses, misuses, and future advances /
The handbook of marketing research :
uses, misuses, and future advances /edited by Rajiv Grover, Marco Vriens. - Thousand Oaks :Sage Publications,c2006. - xi, 705 p. :ill. ;26 cm.
Includes bibliographical references and indexes.
ISBN: 141290997X :UK85.00
LCCN: 2005037844Subjects--Topical Terms:
532352
Marketing research.
LC Class. No.: HF5415.2 / .H286 2006
Dewey Class. No.: 658.8/3
The handbook of marketing research : = uses, misuses, and future advances /
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