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Essentials of marketing : = a global...

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McCarthy, E. Jerome

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Essentials of marketing : = a global managerial approach /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Essentials of marketing :/ William D. Perreault, Jr., E. Jerome McCarthy.
其他題名:	a global managerial approach /
作者:	Perreault, William D.
其他作者:	McCarthy, E. Jerome
出版者:	Boston :Irwin/McGraw-Hill, : c2000.,
面頁冊數:	xxvii, 592, 27, 10 p. :ill. (some col.) ;28 cm. +1 computer laser optical disc (4 3/4 in.).
附註:	Includes indexes.
叢書名:	The Irwin/McGraw-Hill series in marketing
標題:	Marketing. -
ISBN:	0071179089 (international ed.)

Essentials of marketing : = a global managerial approach /
Perreault, William D.

Essentials of marketing :a global managerial approach /William D. Perreault, Jr., E. Jerome McCarthy. - 8th ed. - Boston :Irwin/McGraw-Hill,c2000. - xxvii, 592, 27, 10 p. :ill. (some col.) ;28 cm. +1 computer laser optical disc (4 3/4 in.). - The Irwin/McGraw-Hill series in marketing.

Includes indexes.

ISBN: 0071179089 (international ed.)

LCCN: 99040845Subjects--Topical Terms:

536353
Marketing.

LC Class. No.: HF5415 / .M378 2000

Dewey Class. No.: 658.8

Essentials of marketing : = a global managerial approach /
LDR:00753cam a2200229 a 45 001 727610
003 DLC
005 20071031
008 071031s2000 maua 001 0 eng
010 $a 99040845
020 $a 0071179089 (international ed.)
020 $a 0072894822 (alk. paper)
035 $a gw0012898
040 $a DLC $c DLC $d DLC
042 $a pcc
050 0 0 $a HF5415 $b .M378 2000
082 0 0 $a 658.8 $2 21
100 $a Perreault, William D. $3 813127
245 1 0 $a Essentials of marketing : $b a global managerial approach / $c William D. Perreault, Jr., E. Jerome McCarthy.
250 $a 8th ed.
260 $a Boston : $c c2000. $b Irwin/McGraw-Hill,
300 $a xxvii, 592, 27, 10 p. : $b ill. (some col.) ; $c 28 cm. + $e 1 computer laser optical disc (4 3/4 in.).
440 4 $a The Irwin/McGraw-Hill series in marketing
500 $a Includes indexes.
650 $a Marketing. $3 536353
700 $a McCarthy, E. Jerome $q (Edmund Jerome) $3 813126

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Essentials of marketing : = a marketing strategy planning approach / / Cannon, Joseph P., (Ph. D.) / McGraw-Hill/Irwin, / 2008	其他

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