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Marketing leadership in hospitality ...

Lewis, Robert C., (1930-)

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Marketing leadership in hospitality and tourism : = strategies and tactics for competitive advantage /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Marketing leadership in hospitality and tourism :/ Stowe Shoemaker, Robert C. Lewis, Peter C. Yesawich.
其他題名:	strategies and tactics for competitive advantage /
作者:	Shoemaker, Stowe.
其他作者:	Lewis, Robert C.,
出版者:	Upper Saddle River, N.J. :Pearson, : c2007.,
面頁冊數:	xxv, 661 p. :col. ill., maps ;28 cm. +1 CD-ROM (4 3/4 in.)
附註:	Lewis's name appears first on the earlier edition.
標題:	Hospitality industry - Marketing. -
ISBN:	0131182404 (pbk.)

Marketing leadership in hospitality and tourism : = strategies and tactics for competitive advantage /
Shoemaker, Stowe.

Marketing leadership in hospitality and tourism :strategies and tactics for competitive advantage /Stowe Shoemaker, Robert C. Lewis, Peter C. Yesawich. - 4th ed. - Upper Saddle River, N.J. :Pearson,c2007. - xxv, 661 p. :col. ill., maps ;28 cm. +1 CD-ROM (4 3/4 in.)

Lewis's name appears first on the earlier edition.

Includes bibliographical references and indexes.

ISBN: 0131182404 (pbk.)

LCCN: 2006049455Subjects--Topical Terms:

700247
Hospitality industry
--Marketing.

LC Class. No.: TX911.3.M3 / L49 2007

Dewey Class. No.: 910.46068/8

Marketing leadership in hospitality and tourism : = strategies and tactics for competitive advantage /
LDR:01112cam a2200289 a 45 001 726341
003 DLC
005 20070716
008 070712s2007 nyuab b 001 0 eng
010 $a 2006049455
020 $a 0131182404 (pbk.)
020 $a 0132300907 (CDROM)
020 $a 0132447436 (pbk.) : $c US90.67
020 $a 9780131182400 (pbk.)
020 $a 9780132300902 (CDROM)
020 $a 9780132447430 (pbk.)
035 $a TR96KB0017
040 $a DLC $c DLC $d DLC
042 $a pcc
050 0 0 $a TX911.3.M3 $b L49 2007
082 0 0 $a 910.46068/8 $2 22
100 $a Shoemaker, Stowe. $3 810977
245 1 0 $a Marketing leadership in hospitality and tourism : $b strategies and tactics for competitive advantage / $c Stowe Shoemaker, Robert C. Lewis, Peter C. Yesawich.
250 $a 4th ed.
260 $a Upper Saddle River, N.J. : $c c2007. $b Pearson,
300 $a xxv, 661 p. : $b col. ill., maps ; $c 28 cm. + $e 1 CD-ROM (4 3/4 in.)
500 $a Lewis's name appears first on the earlier edition.
500 $a Rev. ed. of: Marketing leadership in hospitality / Robert C. Lewis, Richard E. Chambers. New York : John Wiley, c2000.
504 $a Includes bibliographical references and indexes.
650 $a Hospitality industry $x Marketing. $3 700247
700 $a Lewis, Robert C., $d 1930- $3 696209
700 $a Yesawich, Peter Charles, $d 1950- $3 810976