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Public relations as relationship management = a relational approach to the study and practice of public relations /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Public relations as relationship management/ edited by John A. Ledingham, Stephen D. Bruning.
Reminder of title:	a relational approach to the study and practice of public relations /
other author:	Bruning, Stephen D.
Published:	Mahwah, N.J. :L. Erlbaum, : 2000.,
Description:	xvii, 255 p. cm.
Series:	LEA's communication series
[NT 15003449]:	Introduction : Background and current trends in the study of relationship management / John A. Ledingham and Stephen D. Bruning -- Concept and theory of organization-public relationships/ Glen M. Broom, Shawna Casey, and James Ritchey -- From organizational effectiveness to relationship indicators : antecedents of relationships, public relations strategies, and relationship outcomes/ James E. Grunig and Yi-Hui Huang -- A longitudinal study of organization-public relationship dimensions : defining the role of communication in the practice of relationship management/ John A. Ledingham and Stephen D. Bruning -- Crisis management : advantages of a relational perpsective / W. Timothy Coombs -- Issues management : a relational approach/ Janet A. Bridges and Richard Alan Nelson -- Relationship management : a new professional model/ Susan Lucarelli-Dimmick with Traci E. Bell, Samuel G. Burgiss, and Caroline Ragsdale -- Building employee and community relationships through volunteerism : a case study / Laurie J. Wilson -- Public relations : toward a global professionalism/ Dean Kruckeberg -- Organization and key public relationships : testing the influence of the relationship dimensions in a business to business context/ Stephen D. Bruning and John A. Ledingham -- An interpersonal primer with implications for public relations / T. Dean Thomlison -- From personal influence to interpersonal influence : a model for relationship management/ Elizabeth L. Toth -- "Relationship" and the evolution of network news / Steven A. Esposito and Stephen C. Koch.
Subject:	Communication in organizations. -
Online resource:	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=19365An electronic book accessible through the World Wide Web; click for information
ISBN:	0585165351 (electronic bk.)

Public relations as relationship management = a relational approach to the study and practice of public relations /
Public relations as relationship managementa relational approach to the study and practice of public relations /[electronic resource] :edited by John A. Ledingham, Stephen D. Bruning. - Mahwah, N.J. :L. Erlbaum,2000. - xvii, 255 p. cm. - LEA's communication series.

Includes bibliographical references and indexes.

Introduction : Background and current trends in the study of relationship management / John A. Ledingham and Stephen D. Bruning -- Concept and theory of organization-public relationships/ Glen M. Broom, Shawna Casey, and James Ritchey -- From organizational effectiveness to relationship indicators : antecedents of relationships, public relations strategies, and relationship outcomes/ James E. Grunig and Yi-Hui Huang -- A longitudinal study of organization-public relationship dimensions : defining the role of communication in the practice of relationship management/ John A. Ledingham and Stephen D. Bruning -- Crisis management : advantages of a relational perpsective / W. Timothy Coombs -- Issues management : a relational approach/ Janet A. Bridges and Richard Alan Nelson -- Relationship management : a new professional model/ Susan Lucarelli-Dimmick with Traci E. Bell, Samuel G. Burgiss, and Caroline Ragsdale -- Building employee and community relationships through volunteerism : a case study / Laurie J. Wilson -- Public relations : toward a global professionalism/ Dean Kruckeberg -- Organization and key public relationships : testing the influence of the relationship dimensions in a business to business context/ Stephen D. Bruning and John A. Ledingham -- An interpersonal primer with implications for public relations / T. Dean Thomlison -- From personal influence to interpersonal influence : a model for relationship management/ Elizabeth L. Toth -- "Relationship" and the evolution of network news / Steven A. Esposito and Stephen C. Koch.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2000.

Available via the World Wide Web.

ISBN: 0585165351 (electronic bk.)Subjects--Topical Terms:

542879
Communication in organizations.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HD59 / .P785 2000eb

Dewey Class. No.: 659.2

Public relations as relationship management = a relational approach to the study and practice of public relations /
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003 OCoLC
005 20070624
006 m u
007 cr cn-
008 250516s2000 nju sb 001 0 eng d
020 $a 0585165351 (electronic bk.)
035 $a ocm44957821
035 $a 717108
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049 $a AMFA
050 1 4 $a HD59 $b .P785 2000eb
082 0 4 $a 659.2 $2 21
245 0 0 $a Public relations as relationship management $h [electronic resource] : $b a relational approach to the study and practice of public relations / $c edited by John A. Ledingham, Stephen D. Bruning.
260 $a Mahwah, N.J. : $c 2000. $b L. Erlbaum,
300 $a xvii, 255 p. cm.
440 0 $a LEA's communication series
504 $a Includes bibliographical references and indexes.
505 0 $a Introduction : Background and current trends in the study of relationship management / John A. Ledingham and Stephen D. Bruning -- Concept and theory of organization-public relationships/ Glen M. Broom, Shawna Casey, and James Ritchey -- From organizational effectiveness to relationship indicators : antecedents of relationships, public relations strategies, and relationship outcomes/ James E. Grunig and Yi-Hui Huang -- A longitudinal study of organization-public relationship dimensions : defining the role of communication in the practice of relationship management/ John A. Ledingham and Stephen D. Bruning -- Crisis management : advantages of a relational perpsective / W. Timothy Coombs -- Issues management : a relational approach/ Janet A. Bridges and Richard Alan Nelson -- Relationship management : a new professional model/ Susan Lucarelli-Dimmick with Traci E. Bell, Samuel G. Burgiss, and Caroline Ragsdale -- Building employee and community relationships through volunteerism : a case study / Laurie J. Wilson -- Public relations : toward a global professionalism/ Dean Kruckeberg -- Organization and key public relationships : testing the influence of the relationship dimensions in a business to business context/ Stephen D. Bruning and John A. Ledingham -- An interpersonal primer with implications for public relations / T. Dean Thomlison -- From personal influence to interpersonal influence : a model for relationship management/ Elizabeth L. Toth -- "Relationship" and the evolution of network news / Steven A. Esposito and Stephen C. Koch.
533 $a Electronic reproduction. $b Boulder, Colo. : $c NetLibrary, $d 2000. $n Available via the World Wide Web. $n Available in multiple electronic file formats. $n Access may be limited to NetLibrary affiliated libraries.
650 $a Communication in organizations. $3 542879
650 $a Corporations $x Public relations. $3 595488
650 $a Public relations $x Management. $3 788095
650 $a Communication dans les organisations. $3 769153
650 $a Entreprises $x Relations publiques. $3 775850
650 $a Relations publiques $x Gestion. $3 788096
655 $a Electronic books. $2 lcsh $3 542853
700 $a Bruning, Stephen D. $3 788093
700 $a Ledingham, John A. $3 788094
710 $a NetLibrary, Inc. $3 542851
856 4 $3 Bibliographic record display $u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=19365 $z An electronic book accessible through the World Wide Web; click for information
994 $a 92 $b AMF