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Audience economics : = media institu...
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Napoli, Philip M.
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Audience economics : = media institutions and the audience marketplace /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Audience economics :/ Philip M. Napoli.
其他題名:
media institutions and the audience marketplace /
作者:
Napoli, Philip M.
出版者:
New York :Columbia University Press, : c2003.,
面頁冊數:
x, 235 p. ;24 cm.
標題:
Television advertising - United States. -
電子資源:
http://www.loc.gov/catdir/toc/fy046/2003040977.htmlhttp://www.loc.gov/catdir/toc/fy046/2003040977.html
ISBN:
0231126522 (cl. : alk. paper)
Audience economics : = media institutions and the audience marketplace /
Napoli, Philip M.
Audience economics :
media institutions and the audience marketplace /Philip M. Napoli. - New York :Columbia University Press,c2003. - x, 235 p. ;24 cm.
Includes bibliographical references (p. [199]-227) and index.
ISBN: 0231126522 (cl. : alk. paper)
LCCN: 2003040977Subjects--Topical Terms:
682085
Television advertising
--United States.
LC Class. No.: HF6146.T42 / N364 2003
Dewey Class. No.: 659.14/3
Audience economics : = media institutions and the audience marketplace /
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