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Audience economics : = media institu...

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Napoli, Philip M.

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Audience economics : = media institutions and the audience marketplace /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Audience economics :/ Philip M. Napoli.
Reminder of title:	media institutions and the audience marketplace /
Author:	Napoli, Philip M.
Published:	New York :Columbia University Press, : c2003.,
Description:	x, 235 p. ;24 cm.
Subject:	Television advertising - United States. -
Online resource:	http://www.loc.gov/catdir/toc/fy046/2003040977.htmlhttp://www.loc.gov/catdir/toc/fy046/2003040977.html
ISBN:	0231126522 (cl. : alk. paper)

Audience economics : = media institutions and the audience marketplace /
Napoli, Philip M.

Audience economics :media institutions and the audience marketplace /Philip M. Napoli. - New York :Columbia University Press,c2003. - x, 235 p. ;24 cm.

Includes bibliographical references (p. [199]-227) and index.

ISBN: 0231126522 (cl. : alk. paper)

LCCN: 2003040977Subjects--Topical Terms:

682085
Television advertising
--United States.

LC Class. No.: HF6146.T42 / N364 2003

Dewey Class. No.: 659.14/3

Audience economics : = media institutions and the audience marketplace /
LDR:00804cam a2200229 a 45 001 716368
003 DLC
005 20070622
008 070622s2003 nyu b 001 0 eng
010 $a 2003040977
020 $a 0231126522 (cl. : alk. paper)
020 $a 0231126530 (pa. : alk. paper)
035 $a ch-bw-96-n-05
040 $a DLC $c DLC $d DLC
042 $a pcc
043 $a n-us---
050 0 0 $a HF6146.T42 $b N364 2003
082 0 0 $a 659.14/3 $2 21
100 $a Napoli, Philip M. $3 786404
245 1 0 $a Audience economics : $b media institutions and the audience marketplace / $c Philip M. Napoli.
260 $a New York : $c c2003. $b Columbia University Press,
300 $a x, 235 p. ; $c 24 cm.
504 $a Includes bibliographical references (p. [199]-227) and index.
650 $a Television advertising $z United States. $3 682085
650 $a Television advertising. $3 570174
856 4 1 $3 Table of contents $u http://www.loc.gov/catdir/toc/fy046/2003040977.html $z http://www.loc.gov/catdir/toc/fy046/2003040977.html

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HF6146.T42 N364 2003

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