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Realty blogging : = build your brand...

Chaney, Paul, (1955-.)

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Realty blogging : = build your brand and outsmart your competition /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Realty blogging :/ Richard Nacht and Paul Chaney.
Reminder of title:	build your brand and outsmart your competition /
Author:	Nacht, Richard.
other author:	Chaney, Paul,
Published:	New York :McGraw-Hill, : c2007.,
Description:	xx, 199 p. :ill. ;23 cm.
Notes:	Includes index.
[NT 15003449]:	New age farming -- Conclusion -- Positioning yourself as the expert -- Case study---charlene li -- Position yourself as an expert -- Expert's tip---learn from the experts -- How to position yourself as an expert -- Conclusion -- Relationship marketing -- Blogs as farming tools -- Case study---Kevin O'Keefe -- Benefits of blogs vs. websites -- Expert's tip---use listings with blogs -- Community blogging as a farm tool -- Be innovative in your marketing techniques -- Conclusion -- Exploiting the niches -- Define your niches -- Expert's tip---blogging thrives when serving a market niche -- Geographic niches -- Expert's tip---use blogs as your geographic niche -- Property niches -- Membership niches -- Ethnic niches -- Gender-based niches -- Age-based niches -- Gay and lesbian niches -- Conclusion -- Media & public relations -- Media use of blogs for source material -- Expert's tip---gain media attention -- Some new bloggers are journalists -- You and your readers as media -- Expert's tip---communicate without pitching -- Manage your online reputation -- Case study---kryptonite -- Conclusion -- Lead generation -- Establish customer relationships -- Expert's tip---blog for leads -- Expert's tip---capture contact information -- Using your company website -- Conclusion -- Intranet and project management -- Benefits to intranet blogging -- Make use of your intranet blog -- Intranet blog platform requirements -- Conclusion -- Final notes from the authors -- Afterward/ by Ralph Roberts -- Appendix A Ten things to consider before you start to blog -- Appendix B Cchoosing the right blog platform -- Appendix C Step-by-step guide to creating your own blog -- Appendix D Best directories for real estate marketing purposes -- Appendix E RSS (really simple syndication) and how to use it.
Subject:	Internet marketing. -
Online resource:	http://www.loc.gov/catdir/toc/ecip0615/2006019832.htmlhttp://www.loc.gov/catdir/toc/ecip0615/2006019832.html
Online resource:	http://www.loc.gov/catdir/enhancements/fy0665/2006019832-b.htmlhttp://www.loc.gov/catdir/enhancements/fy0665/2006019832-b.html
Online resource:	http://www.loc.gov/catdir/enhancements/fy0665/2006019832-d.htmlhttp://www.loc.gov/catdir/enhancements/fy0665/2006019832-d.html
ISBN:	0071478957 (pbk.) :

Realty blogging : = build your brand and outsmart your competition /
Nacht, Richard.

Realty blogging :build your brand and outsmart your competition /Richard Nacht and Paul Chaney. - New York :McGraw-Hill,c2007. - xx, 199 p. :ill. ;23 cm.

Includes index.

New age farming -- Conclusion -- Positioning yourself as the expert -- Case study---charlene li -- Position yourself as an expert -- Expert's tip---learn from the experts -- How to position yourself as an expert -- Conclusion -- Relationship marketing -- Blogs as farming tools -- Case study---Kevin O'Keefe -- Benefits of blogs vs. websites -- Expert's tip---use listings with blogs -- Community blogging as a farm tool -- Be innovative in your marketing techniques -- Conclusion -- Exploiting the niches -- Define your niches -- Expert's tip---blogging thrives when serving a market niche -- Geographic niches -- Expert's tip---use blogs as your geographic niche -- Property niches -- Membership niches -- Ethnic niches -- Gender-based niches -- Age-based niches -- Gay and lesbian niches -- Conclusion -- Media & public relations -- Media use of blogs for source material -- Expert's tip---gain media attention -- Some new bloggers are journalists -- You and your readers as media -- Expert's tip---communicate without pitching -- Manage your online reputation -- Case study---kryptonite -- Conclusion -- Lead generation -- Establish customer relationships -- Expert's tip---blog for leads -- Expert's tip---capture contact information -- Using your company website -- Conclusion -- Intranet and project management -- Benefits to intranet blogging -- Make use of your intranet blog -- Intranet blog platform requirements -- Conclusion -- Final notes from the authors -- Afterward/ by Ralph Roberts -- Appendix A Ten things to consider before you start to blog -- Appendix B Cchoosing the right blog platform -- Appendix C Step-by-step guide to creating your own blog -- Appendix D Best directories for real estate marketing purposes -- Appendix E RSS (really simple syndication) and how to use it.

ISBN: 0071478957 (pbk.) :US18.95

LCCN: 2006019832Subjects--Topical Terms:

570186
Internet marketing.

LC Class. No.: HD1380.6 / .N33 2007

Dewey Class. No.: 333.3068/8

Realty blogging : = build your brand and outsmart your competition /
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008 070614s2007 nyua 001 0 eng
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100 $a Nacht, Richard. $3 786344
245 1 0 $a Realty blogging : $b build your brand and outsmart your competition / $c Richard Nacht and Paul Chaney.
260 $a New York : $c c2007. $b McGraw-Hill,
300 $a xx, 199 p. : $b ill. ; $c 23 cm.
500 $a Includes index.
505 0 $a New age farming -- Conclusion -- Positioning yourself as the expert -- Case study---charlene li -- Position yourself as an expert -- Expert's tip---learn from the experts -- How to position yourself as an expert -- Conclusion -- Relationship marketing -- Blogs as farming tools -- Case study---Kevin O'Keefe -- Benefits of blogs vs. websites -- Expert's tip---use listings with blogs -- Community blogging as a farm tool -- Be innovative in your marketing techniques -- Conclusion -- Exploiting the niches -- Define your niches -- Expert's tip---blogging thrives when serving a market niche -- Geographic niches -- Expert's tip---use blogs as your geographic niche -- Property niches -- Membership niches -- Ethnic niches -- Gender-based niches -- Age-based niches -- Gay and lesbian niches -- Conclusion -- Media & public relations -- Media use of blogs for source material -- Expert's tip---gain media attention -- Some new bloggers are journalists -- You and your readers as media -- Expert's tip---communicate without pitching -- Manage your online reputation -- Case study---kryptonite -- Conclusion -- Lead generation -- Establish customer relationships -- Expert's tip---blog for leads -- Expert's tip---capture contact information -- Using your company website -- Conclusion -- Intranet and project management -- Benefits to intranet blogging -- Make use of your intranet blog -- Intranet blog platform requirements -- Conclusion -- Final notes from the authors -- Afterward/ by Ralph Roberts -- Appendix A Ten things to consider before you start to blog -- Appendix B Cchoosing the right blog platform -- Appendix C Step-by-step guide to creating your own blog -- Appendix D Best directories for real estate marketing purposes -- Appendix E RSS (really simple syndication) and how to use it.
650 $a Internet marketing. $3 570186
650 $a Real estate agents $x Blogs. $3 786345
650 $a Real estate business $x Blogs. $3 786346
700 $a Chaney, Paul, $d 1955-. $3 786343
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/toc/ecip0615/2006019832.html $z http://www.loc.gov/catdir/toc/ecip0615/2006019832.html
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