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News for a change : = an advocate's ...

Wallack, Lawrence Marshall.

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News for a change : = an advocate's guide to working with the media /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	News for a change :/ Lawrence Wallack ... [et al.].
Reminder of title:	an advocate's guide to working with the media /
other author:	Wallack, Lawrence Marshall.
Published:	Thousand Oaks, Calif :Sage Publications, : c1999.,
Description:	xiv, 152 p. :ill. ;29 cm.
[NT 15003449]:	Foreword by Makani Themba-Nixon I -- Preface -- Introduction -- Developing strategy -- Getting to know the media -- Thinking like a journalist: getting attention -- Thinking like an advocate: shaping the story -- Creating news -- Talking to journalists -- Editorial page strategies -- Other strategies: paid advertising, talk radio and the Internet -- Evaluation: how to tell if your media work is successful -- Conclusion -- Appendix A: Worksheets and exercises I -- Appendix B: Further resources.
Subject:	Advocacy advertising - United States. -
Subject:	United States - Politics and government - 1993-2001. -
Online resource:	http://www.loc.gov/catdir/enhancements/fy0656/99006310-t.htmlhttp://www.loc.gov/catdir/enhancements/fy0656/99006310-t.html
Online resource:	http://www.loc.gov/catdir/enhancements/fy0656/99006310-d.htmlhttp://www.loc.gov/catdir/enhancements/fy0656/99006310-d.html
ISBN:	0761919236 (alk. paper) :

News for a change : = an advocate's guide to working with the media /
News for a change :an advocate's guide to working with the media /Lawrence Wallack ... [et al.]. - Thousand Oaks, Calif :Sage Publications,c1999. - xiv, 152 p. :ill. ;29 cm.

Includes bibliographical references (p. 141-142) and index.

Foreword by Makani Themba-Nixon I -- Preface -- Introduction -- Developing strategy -- Getting to know the media -- Thinking like a journalist: getting attention -- Thinking like an advocate: shaping the story -- Creating news -- Talking to journalists -- Editorial page strategies -- Other strategies: paid advertising, talk radio and the Internet -- Evaluation: how to tell if your media work is successful -- Conclusion -- Appendix A: Worksheets and exercises I -- Appendix B: Further resources.

ISBN: 0761919236 (alk. paper) :UK60.00

LCCN: 99006310Subjects--Topical Terms:

786258
Advocacy advertising
--United States.Subjects--Geographical Terms:

593649
United States
--Politics and government--1993-2001.

LC Class. No.: PN4888.P6 / N48 1999

Dewey Class. No.: 070.4/49324/0973

News for a change : = an advocate's guide to working with the media /
LDR:01619cam a2200265 a 45 001 716295
003 DLC
005 20070607
008 070607s1999 cau b 001 0 eng
010 $a 99006310
020 $a 0761919236 (alk. paper) : $c UK60.00
020 $a 0761919244 (pbk. : alk. paper)
020 $a 9780761919230 (alk. paper)
020 $a 9780761919247 (pbk. : alk. paper)
035 $a CO96KB0011
040 $a DLC $c DLC $d DLC
043 $a n-us---
050 0 0 $a PN4888.P6 $b N48 1999
082 0 0 $a 070.4/49324/0973 $2 21
245 0 0 $a News for a change : $b an advocate's guide to working with the media / $c Lawrence Wallack ... [et al.].
260 $a Thousand Oaks, Calif : $c c1999. $b Sage Publications,
300 $a xiv, 152 p. : $b ill. ; $c 29 cm.
504 $a Includes bibliographical references (p. 141-142) and index.
505 0 $a Foreword by Makani Themba-Nixon I -- Preface -- Introduction -- Developing strategy -- Getting to know the media -- Thinking like a journalist: getting attention -- Thinking like an advocate: shaping the story -- Creating news -- Talking to journalists -- Editorial page strategies -- Other strategies: paid advertising, talk radio and the Internet -- Evaluation: how to tell if your media work is successful -- Conclusion -- Appendix A: Worksheets and exercises I -- Appendix B: Further resources.
650 $a Advocacy advertising $z United States. $3 786258
650 $a Press and politics $z United States. $3 527626
650 $a Press and propaganda $z United States. $3 786259
650 $a Social advocacy $z United States. $3 786260
651 $a United States $x Politics and government $y 1993-2001. $3 593649
700 $a Wallack, Lawrence Marshall. $3 786257
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/enhancements/fy0656/99006310-t.html $z http://www.loc.gov/catdir/enhancements/fy0656/99006310-t.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy0656/99006310-d.html $z http://www.loc.gov/catdir/enhancements/fy0656/99006310-d.html