東華大學圖書館 |

語系: 繁體中文

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Service management and marketing : =...

Gronroos, Christian, (1947-.)

FindBook

Amazon

博客來

Service management and marketing : = customer management in service competition /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Service management and marketing :/ Christian Grnroos.
其他題名:	customer management in service competition /
作者:	Gronroos, Christian,
出版者:	Chichester, West Sussex, England ;John Wiley & Sons, : c2007.,
面頁冊數:	x, 483 p. :ill. ;24 cm.
標題:	Customer services. -
ISBN:	0470028629 (pbk.) :

Service management and marketing : = customer management in service competition /
Gronroos, Christian,1947-.

Service management and marketing :customer management in service competition /Christian Grnroos. - 3rd ed. - Chichester, West Sussex, England ;John Wiley & Sons, c2007. - x, 483 p. :ill. ;24 cm.

Includes bibliographical references and index.

ISBN: 0470028629 (pbk.) :US70.00

LCCN: 2006030743Subjects--Topical Terms:

657636
Customer services.

LC Class. No.: HD9980.5 / .G776 2007

Dewey Class. No.: 658.8

Service management and marketing : = customer management in service competition /
LDR:00758pam a2200205 a 45 001 716259
005 20090120
008 070521s2007 enk b 001 0 eng
010 $a 2006030743
020 $a 0470028629 (pbk.) : $c US70.00
020 $a 9780470028629 (pbk. : alk. paper)
035 $a BM96T0061
040 2 $a DLC $c DLC $d DLC
050 0 0 $a HD9980.5 $b .G776 2007
082 0 0 $a 658.8 $2 22
100 $a Gronroos, Christian, $d 1947-. $3 786199
245 1 0 $a Service management and marketing : $b customer management in service competition / $c Christian Grnroos.
250 $a 3rd ed.
260 $a Chichester, West Sussex, England ; $a Hoboken, NJ : $c c2007. $b John Wiley & Sons,
300 $a x, 483 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
650 $a Customer services. $3 657636
650 $a Service industries $x Marketing. $3 647833
856 4 1 $3 Table of contents onlyuhttp://www.loc.gov/catdir/toc/ecip071/2006030743.html