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Market research best practice : = 30...

Mouncey, Peter.

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Market research best practice : = 30 visions for the future : a compilation of discussion papers, case studies and methodologies from ESOMAR /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Market research best practice :/ edited by Peter Mouncey, Frank Wimmer.
其他題名:	30 visions for the future : a compilation of discussion papers, case studies and methodologies from ESOMAR /
其他作者:	Mouncey, Peter.
出版者:	Hoboken, NJ :Wiley, : c2007.,
面頁冊數:	xxxv, 678 p. :ill. ;24 cm.
標題:	Marketing research. -
ISBN:	0470065273 (hbk.) :

Market research best practice : = 30 visions for the future : a compilation of discussion papers, case studies and methodologies from ESOMAR /
Market research best practice :30 visions for the future : a compilation of discussion papers, case studies and methodologies from ESOMAR /edited by Peter Mouncey, Frank Wimmer. - Hoboken, NJ :Wiley,c2007. - xxxv, 678 p. :ill. ;24 cm.

Includes bibliographical references and index.

ISBN: 0470065273 (hbk.) :US95.00

LCCN: 2006036082Subjects--Topical Terms:

532352
Marketing research.

LC Class. No.: HF5415.2 / .B4587 2007

Dewey Class. No.: 658.8/3

Market research best practice : = 30 visions for the future : a compilation of discussion papers, case studies and methodologies from ESOMAR /
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020 $a 0470065273 (hbk.) : $c US95.00
020 $a 9780470065273 (cloth : alk. paper)
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245 0 0 $a Market research best practice : $b 30 visions for the future : a compilation of discussion papers, case studies and methodologies from ESOMAR / $c edited by Peter Mouncey, Frank Wimmer.
260 $a Hoboken, NJ : $c c2007. $b Wiley,
300 $a xxxv, 678 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
650 $a Marketing research. $3 532352
700 $a Mouncey, Peter. $3 786197
700 $a Wimmer, Frank. $3 786198
856 4 1 $3 Table of contents onlyuhttp://www.loc.gov/catdir/toc/ecip073/2006036082.html