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Citizen marketers : = when people ar...

Huba, Jackie.

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Citizen marketers : = when people are the message /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Citizen marketers :/ Ben McConnell and Jackie Huba.
Reminder of title:	when people are the message /
Author:	McConnell, Ben.
other author:	Huba, Jackie.
Published:	Chicago, IL :Kaplan Pub., : c2007.,
Description:	xiv, 223 p. ;24 cm.
[NT 15003449]:	Introduction -- Filters, fanatics, facilitators, and firecrackers -- The 1 percenters -- The democratization of everything -- Everyone is a publisher; everyone is a broadcaster -- Hobbies and altruism -- The power of one -- How to democratize your business -- Conclusion -- Acknowledgments -- Endnotes -- Bibliography -- Index.
Subject:	Customer relations. -
ISBN:	1419596063 (hbk.) :

Citizen marketers : = when people are the message /
McConnell, Ben.

Citizen marketers :when people are the message /Ben McConnell and Jackie Huba. - Chicago, IL :Kaplan Pub.,c2007. - xiv, 223 p. ;24 cm.

Includes bibliographical references (p. 213-215) and index.

Introduction -- Filters, fanatics, facilitators, and firecrackers -- The 1 percenters -- The democratization of everything -- Everyone is a publisher; everyone is a broadcaster -- Hobbies and altruism -- The power of one -- How to democratize your business -- Conclusion -- Acknowledgments -- Endnotes -- Bibliography -- Index.

ISBN: 1419596063 (hbk.) :US25.00

LCCN: 2006030817Subjects--Topical Terms:

578582
Customer relations.

LC Class. No.: HF5415.5 / .M1833 2007

Dewey Class. No.: 658.8/12

Citizen marketers : = when people are the message /
LDR:01234pam a2200229 a 45 001 716251
005 20070607
008 070521s2007 ilu b 001 0 eng
010 $a 2006030817
020 $a 1419596063 (hbk.) : $c US25.00
020 $a 9781419596063
035 $a BM96T0051
040 2 $a DLC $c DLC $d DLC
050 0 0 $a HF5415.5 $b .M1833 2007
082 0 0 $a 658.8/12 $2 22
100 $a McConnell, Ben. $3 786188
245 1 0 $a Citizen marketers : $b when people are the message / $c Ben McConnell and Jackie Huba.
260 $a Chicago, IL : $c c2007. $b Kaplan Pub.,
300 $a xiv, 223 p. ; $c 24 cm.
504 $a Includes bibliographical references (p. 213-215) and index.
505 0 $a Introduction -- Filters, fanatics, facilitators, and firecrackers -- The 1 percenters -- The democratization of everything -- Everyone is a publisher; everyone is a broadcaster -- Hobbies and altruism -- The power of one -- How to democratize your business -- Conclusion -- Acknowledgments -- Endnotes -- Bibliography -- Index.
650 $a Customer relations. $3 578582
650 $a Interactive marketing. $3 772744
650 $a Internet $x Social aspects. $3 539439
650 $a Social media $x Economic aspects. $3 786189
650 $a Social media. $3 786190
700 $a Huba, Jackie. $3 786187
856 4 1 $3 Table of contents onlyuhttp://www.loc.gov/catdir/toc/ecip071/2006030817.html
856 4 2 $3 Contributor biographical informationuhttp://www.loc.gov/catdir/enhancements/fy0701/2006030817-b.html
856 4 2 $3 Publisher descriptionuhttp://www.loc.gov/catdir/enhancements/fy0701/2006030817-d.html