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Tourism Marketing for cities and tow...

Kolb, Bonita M.

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Tourism Marketing for cities and towns : = using branding and events to attract tourism /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Tourism Marketing for cities and towns :/ Bonita M. Kolb.
Reminder of title:	using branding and events to attract tourism /
Author:	Kolb, Bonita M.
Published:	Amsterdam ;Elsevier/Butterworth-Heinemann, : c2006.,
Description:	xvi, 310 p. ;22 cm.
[NT 15003449]:	Tourism to cities and towns -- Marketing theory and the external environment -- Tourism product analysis -- Strategic analysis -- Segmenting and targeting potential tourists -- Tourist purchase behavior -- Tourism research -- Packaging the tourism product -- Branding tourism destinations -- Advertising and public relations -- Sales incentives, direct marketing, and website development -- Trade promotion, budgeting, and collaboration.
Subject:	City promotion. -
ISBN:	075067945X (pbk.) :

Tourism Marketing for cities and towns : = using branding and events to attract tourism /
Kolb, Bonita M.

Tourism Marketing for cities and towns :using branding and events to attract tourism /Bonita M. Kolb. - Amsterdam ;Elsevier/Butterworth-Heinemann,c2006. - xvi, 310 p. ;22 cm.

Includes bibliographical references and index.

Tourism to cities and towns -- Marketing theory and the external environment -- Tourism product analysis -- Strategic analysis -- Segmenting and targeting potential tourists -- Tourist purchase behavior -- Tourism research -- Packaging the tourism product -- Branding tourism destinations -- Advertising and public relations -- Sales incentives, direct marketing, and website development -- Trade promotion, budgeting, and collaboration.

ISBN: 075067945X (pbk.) :US39.95

LCCN: 2005022585Subjects--Topical Terms:

624983
City promotion.

LC Class. No.: HT325 / .K65 2006

Dewey Class. No.: 659.2/930776

Tourism Marketing for cities and towns : = using branding and events to attract tourism /
LDR:01245pam a2200217 a 45 001 715262
005 20070622
008 070501s2006 ne b 001 0 eng
010 $a 2005022585
020 $a 075067945X (pbk.) : $c US39.95
020 $a 9780750679459
035 $a TR96T0097
040 2 $a DLC $c DLC $d DLC
050 0 0 $a HT325 $b .K65 2006
082 0 0 $a 659.2/930776 $2 22
100 $a Kolb, Bonita M. $3 784276
245 1 0 $a Tourism Marketing for cities and towns : $b using branding and events to attract tourism / $c Bonita M. Kolb.
260 $a Amsterdam ; $a Boston : $c c2006. $b Elsevier/Butterworth-Heinemann,
300 $a xvi, 310 p. ; $c 22 cm.
504 $a Includes bibliographical references and index.
505 0 $a Tourism to cities and towns -- Marketing theory and the external environment -- Tourism product analysis -- Strategic analysis -- Segmenting and targeting potential tourists -- Tourist purchase behavior -- Tourism research -- Packaging the tourism product -- Branding tourism destinations -- Advertising and public relations -- Sales incentives, direct marketing, and website development -- Trade promotion, budgeting, and collaboration.
650 $a City promotion. $3 624983
650 $a Tourism $x Marketing. $3 543067
856 4 1 $3 Table of contents onlyuhttp://www.loc.gov/catdir/toc/ecip0517/2005022585.html
856 4 2 $3 Publisher descriptionuhttp://www.loc.gov/catdir/enhancements/fy0622/2005022585-d.html