The Jossey-Bass guide to strategic c...
Griggs, Henry, (1954-.)

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  • The Jossey-Bass guide to strategic communications for nonprofits : = a step-by-step guide to working with the media to generate publicity, enhance fundraising, build membership, change public policy, handle crises, and more/
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    正題名/作者: The Jossey-Bass guide to strategic communications for nonprofits :/ Kathy Bonk, Henry Griggs, Emily Tynes.
    其他題名: a step-by-step guide to working with the media to generate publicity, enhance fundraising, build membership, change public policy, handle crises, and more/
    其他題名: Strategic communications for nonprofits.
    作者: Bonk, Kathy,
    其他作者: Griggs, Henry,
    出版者: San Francisco, Calif. :Jossey-Bass, : c1999.,
    面頁冊數: xviii, 188 p. :ill. ;28 cm.
    附註: "A publication of the Communications Consortium Media Center.".
    叢書名: The Jossey-Bass nonprofit and public management series.
    內容註: The basics of strategic communication -- Understanding the importance of messengers and timing -- Navigating the news media -- Designing a communications plan -- Targeting audiences, conducting research, and developing messages -- Producing effective graphics and printed materials -- Making the most of your resources -- Earning good media coverage -- Selecting and training spokespeople -- Capitalizing on the power of partnerships -- Making paid advertising and public service announcements work -- Responding to a crisis and managing backlash -- Evaluating your results.
    標題: Corporations - Public relations. -
    電子資源: http://www.loc.gov/catdir/toc/onix07/98040285.htmlhttp://www.loc.gov/catdir/toc/onix07/98040285.html
    ISBN: 0787943738 (pbk.) :
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W0056406 六樓西文書區HC-Z(6F Western Language Books) 01.外借(書)_YB 一般圖書 HD62.6 B66 1999 一般使用(Normal) 在架 0
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