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Asking questions : = the definitive ...
~
Sudman, Seymour.
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Asking questions : = the definitive guide to questionnaire design--for market research, political polls, and social and health questionnaires /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Asking questions :/ Norman M. Bradburn, Brian Wansink, Seymour Sudman.
Reminder of title:
the definitive guide to questionnaire design--for market research, political polls, and social and health questionnaires /
Author:
Bradburn, Norman M.
other author:
Sudman, Seymour.
Published:
San Francisco :Jossey-Bass, : c2004.,
Description:
xvi, 426 p. :ill ;23 cm.
Notes:
Earlier ed. by Sudman and Bradburn with Sudman named first.
[NT 15003449]:
The social context of question asking -- Asking nonthreatening questions about behavior -- Asking threatening questions about behavior -- Asking questions about attitudes and behavioral intentions -- Asking and recording open-ended and closed-ended questions -- Asking questions that measure knowledge -- Asking questions that evaluate performance -- Asking psychographics questions -- Asking standard demographic questions -- Organizing and designing questionnaires -- Questionnaires from start to finish -- Asking question FAQs.
Subject:
Questionnaires. -
Online resource:
http://www.loc.gov/catdir/toc/ecip0413/2004001683.htmlhttp://www.loc.gov/catdir/toc/ecip0413/2004001683.html
Online resource:
http://www.loc.gov/catdir/bios/wiley046/2004001683.htmlhttp://www.loc.gov/catdir/bios/wiley046/2004001683.html
Online resource:
http://www.loc.gov/catdir/description/wiley041/2004001683.htmlhttp://www.loc.gov/catdir/description/wiley041/2004001683.html
ISBN:
0787970883 (pbk.) :
Asking questions : = the definitive guide to questionnaire design--for market research, political polls, and social and health questionnaires /
Bradburn, Norman M.
Asking questions :
the definitive guide to questionnaire design--for market research, political polls, and social and health questionnaires /Norman M. Bradburn, Brian Wansink, Seymour Sudman. - Rev. ed. - San Francisco :Jossey-Bass,c2004. - xvi, 426 p. :ill ;23 cm.
Earlier ed. by Sudman and Bradburn with Sudman named first.
Includes bibliographical references and index.
The social context of question asking -- Asking nonthreatening questions about behavior -- Asking threatening questions about behavior -- Asking questions about attitudes and behavioral intentions -- Asking and recording open-ended and closed-ended questions -- Asking questions that measure knowledge -- Asking questions that evaluate performance -- Asking psychographics questions -- Asking standard demographic questions -- Organizing and designing questionnaires -- Questionnaires from start to finish -- Asking question FAQs.
ISBN: 0787970883 (pbk.) :US40.00
LCCN: 2004001683Subjects--Topical Terms:
529568
Questionnaires.
LC Class. No.: H62 / .B63 2004
Dewey Class. No.: 300/.72/3
Asking questions : = the definitive guide to questionnaire design--for market research, political polls, and social and health questionnaires /
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the definitive guide to questionnaire design--for market research, political polls, and social and health questionnaires /
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五樓西文書區A-HB(5F Western Language Books)
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五樓西文書區A-HB(5F Western Language Books)
01.外借(書)_YB
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H62 B63 2004
一般使用(Normal)
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2 records • Pages 1 •
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