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Experiential marketing : = how to ge...

Schmitt, Bernd.

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Experiential marketing : = how to get customers to sense, feel, think, act, and relate to your company and brands /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Experiential marketing :/ Bernd H. Schmitt.
Reminder of title:	how to get customers to sense, feel, think, act, and relate to your company and brands /
Author:	Schmitt, Bernd.
Published:	New York :Free Press, : c1999.,
Description:	xix, 280 p. :ill. ;25 cm.
Subject:	Brand name products - Marketing. -
Online resource:	http://www.loc.gov/catdir/enhancements/fy0641/99018003-s.htmlhttp://www.loc.gov/catdir/enhancements/fy0641/99018003-s.html
Online resource:	http://www.loc.gov/catdir/enhancements/fy0631/99018003-t.htmlhttp://www.loc.gov/catdir/enhancements/fy0631/99018003-t.html
Online resource:	http://www.loc.gov/catdir/bios/simon051/99018003.htmlhttp://www.loc.gov/catdir/bios/simon051/99018003.html
Online resource:	http://www.loc.gov/catdir/description/simon033/99018003.htmlhttp://www.loc.gov/catdir/description/simon033/99018003.html
ISBN:	0684854236 (hbk.) :

Experiential marketing : = how to get customers to sense, feel, think, act, and relate to your company and brands /
Schmitt, Bernd.

Experiential marketing :how to get customers to sense, feel, think, act, and relate to your company and brands /Bernd H. Schmitt. - New York :Free Press,c1999. - xix, 280 p. :ill. ;25 cm.

Includes bibliographical references (p. 255-265) and index.

ISBN: 0684854236 (hbk.) :US28.00

LCCN: 99018003Subjects--Topical Terms:

605907
Brand name products
--Marketing.

LC Class. No.: HF5415.13 / .S343 1999

Dewey Class. No.: 658.8/27

Experiential marketing : = how to get customers to sense, feel, think, act, and relate to your company and brands /
LDR:01251pam a2200217 a 45 001 713633
005 20070727
008 070313s1999 nyua b 001 0 eng
010 $a 99018003
020 $a 0684854236 (hbk.) : $c US28.00
035 $a BM95T0058
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5415.13 $b .S343 1999
082 0 0 $a 658.8/27 $2 21
100 $a Schmitt, Bernd. $3 738139
245 1 0 $a Experiential marketing : $b how to get customers to sense, feel, think, act, and relate to your company and brands / $c Bernd H. Schmitt.
260 $a New York : $c c1999. $b Free Press,
300 $a xix, 280 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references (p. 255-265) and index.
650 $a Brand name products $x Marketing. $3 605907
650 $a Corporate image. $3 523494
856 4 1 $3 Sample text $u http://www.loc.gov/catdir/enhancements/fy0641/99018003-s.html $z http://www.loc.gov/catdir/enhancements/fy0641/99018003-s.html
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856 4 2 $3 Contributor biographical information $u http://www.loc.gov/catdir/bios/simon051/99018003.html $z http://www.loc.gov/catdir/bios/simon051/99018003.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/description/simon033/99018003.html $z http://www.loc.gov/catdir/description/simon033/99018003.html