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The infinite asset : = managing bran...
~
Lederer, Chris., (1965-.)
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The infinite asset : = managing brands to build new value /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
The infinite asset :/ Sam Hill, Chris Lederer.
Reminder of title:
managing brands to build new value /
Author:
Hill, Sam,
other author:
Lederer, Chris.,
Published:
Boston, Mass. :Harvard Business School Press, : c2001.,
Description:
xii, 238 p. :ill. ;25 cm.
Subject:
Brand name products - Case studies. - Management -
ISBN:
1578512492 (hbk.) :
The infinite asset : = managing brands to build new value /
Hill, Sam,1953-.
The infinite asset :
managing brands to build new value /Sam Hill, Chris Lederer. - Boston, Mass. :Harvard Business School Press,c2001. - xii, 238 p. :ill. ;25 cm.
Includes bibliographical references (p. 207-220) and index.
ISBN: 1578512492 (hbk.) :US27.50
LCCN: 2001024054Subjects--Topical Terms:
781599
Brand name products
--Management--Case studies.
LC Class. No.: HD69.B7 / H55 2001
Dewey Class. No.: 658.8/27
The infinite asset : = managing brands to build new value /
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1953-.
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The infinite asset :
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managing brands to build new value /
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Sam Hill, Chris Lederer.
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Boston, Mass. :
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c2001.
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xii, 238 p. :
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ill. ;
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25 cm.
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Includes bibliographical references (p. 207-220) and index.
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Management
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Case studies.
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Brand name products
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Management.
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Lederer, Chris.,
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1965-.
$3
781597
based on 0 review(s)
Location:
ALL
六樓西文書區HC-Z(6F Western Language Books)
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Items
1 records • Pages 1 •
1
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W0054322
六樓西文書區HC-Z(6F Western Language Books)
01.外借(書)_YB
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HD69.B7 H55 2001
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1
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