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Marketing research /

~

Grewal, Dhruv.

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Marketing research /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing research // A. Parasuraman, Dhruv Grewal, R. Kishnan.
Author:	Parasuraman, A.
other author:	Grewal, Dhruv.
Published:	Boston :Houghton Mifflin Co., : c2007.,
Description:	xxii, 638 p. :ill. ;27 cm.
Subject:	Marketing research. -
ISBN:	0618660631 (hbk.)

Marketing research /
Parasuraman, A.

Marketing research /A. Parasuraman, Dhruv Grewal, R. Kishnan. - 2nd ed. - Boston :Houghton Mifflin Co.,c2007. - xxii, 638 p. :ill. ;27 cm.

Includes bibliographical references (p. 581-611) and indexes.

ISBN: 0618660631 (hbk.)

LCCN: 2005936447Subjects--Topical Terms:

532352
Marketing research.

LC Class. No.: HF5415.2 / .P373 2007

Dewey Class. No.: 658.8/3

Marketing research /
LDR:00598pam a2200193 a 45 001 713570
005 20071018
008 070313s2007 maua b 001 0 eng
010 $a 2005936447
020 $a 0618660631 (hbk.)
020 $a 061866064X (instructor's exam copy)
035 $a FN95T0358
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5415.2 $b .P373 2007
082 0 0 $a 658.8/3 $2 22
100 $a Parasuraman, A. $3 668763
245 1 0 $a Marketing research / $c A. Parasuraman, Dhruv Grewal, R. Kishnan.
250 $a 2nd ed.
260 $a Boston : $c c2007. $b Houghton Mifflin Co.,
300 $a xxii, 638 p. : $b ill. ; $c 27 cm.
504 $a Includes bibliographical references (p. 581-611) and indexes.
650 $a Marketing research. $3 532352
700 $a Grewal, Dhruv. $3 781590
700 $a Krishnan, R., $d 1952-. $3 781591

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W0054603

六樓西文書區HC-Z(6F Western Language Books)

01.外借(書)_YB

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HF5415.2 P373 2007

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1 records • Pages 1 •
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