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Services marketing in Asia : = manag...
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Lovelock, Christopher H.
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Services marketing in Asia : = managing people, technology, and strategy /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Services marketing in Asia :/ Christopher Lovelock ... [et al.].
其他題名:
managing people, technology, and strategy /
其他作者:
Lovelock, Christopher H.
出版者:
Singapore ;Prentice Hall, : 2005.,
面頁冊數:
xxiv, 696 p. :ill. ;27 cm.
附註:
Based on Services marketing / Christopher H. Lovelock, Jochen Wirtz. 5th ed. 2004.
標題:
Professions - Marketing. - Asia -
ISBN:
0131275372 (pbk. : international ed.)
Services marketing in Asia : = managing people, technology, and strategy /
Services marketing in Asia :
managing people, technology, and strategy /Christopher Lovelock ... [et al.]. - 2nd ed. - Singapore ;Prentice Hall,2005. - xxiv, 696 p. :ill. ;27 cm.
Based on Services marketing / Christopher H. Lovelock, Jochen Wirtz. 5th ed. 2004.
Includes bibliographical references and indexes.
ISBN: 0131275372 (pbk. : international ed.)
LCCN: 2005436878Subjects--Topical Terms:
781587
Professions
--Marketing.--Asia
Services marketing in Asia : = managing people, technology, and strategy /
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