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Contemporary advertising /

~

Arens, William F.

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Contemporary advertising /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Contemporary advertising // William F. Arens.
作者:	Arens, William F.
出版者:	Boston, Mass. :McGraw-Hill, : c2006.,
面頁冊數:	xl, 614, [82] p. :col. ill. ;28 cm.
附註:	Includes indexes.
叢書名:	McGraw-Hill/Irwin series in marketing.
標題:	Advertising. -
電子資源:	http://www.loc.gov/catdir/enhancements/fy0623/2005041457-t.htmlhttp://www.loc.gov/catdir/enhancements/fy0623/2005041457-t.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0623/2005041457-d.htmlhttp://www.loc.gov/catdir/enhancements/fy0623/2005041457-d.html
ISBN:	0071115374

Contemporary advertising /
Arens, William F.

Contemporary advertising /William F. Arens. - 10th ed. - Boston, Mass. :McGraw-Hill,c2006. - xl, 614, [82] p. :col. ill. ;28 cm. - McGraw-Hill/Irwin series in marketing..

Includes indexes.

ISBN: 0071115374

LCCN: 2005041457Subjects--Topical Terms:

570176
Advertising.

LC Class. No.: HF5821 / .B62 2006

Dewey Class. No.: 659.1

Contemporary advertising /
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005 20071017
008 070313s2006 maua 001 0 eng
010 $a 2005041457
020 $a 0071115374
020 $a 0071117865 (pbk. : international ed.)
035 $a FN95T0347
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5821 $b .B62 2006
082 0 0 $a 659.1 $2 22
100 $a Arens, William F. $3 781504
245 1 0 $a Contemporary advertising / $c William F. Arens.
250 $a 10th ed.
260 $a Boston, Mass. : $c c2006. $b McGraw-Hill,
300 $a xl, 614, [82] p. : $b col. ill. ; $c 28 cm.
440 0 $a McGraw-Hill/Irwin series in marketing.
500 $a Includes indexes.
650 $a Advertising. $3 570176
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/enhancements/fy0623/2005041457-t.html $z http://www.loc.gov/catdir/enhancements/fy0623/2005041457-t.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy0623/2005041457-d.html $z http://www.loc.gov/catdir/enhancements/fy0623/2005041457-d.html

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HF5821 A681 2006

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