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Marketing management : = text and ca...
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Dolan, Robert J.
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Marketing management : = text and cases /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Marketing management :/ Robert J. Dolan.
其他題名:
text and cases /
作者:
Dolan, Robert J.
出版者:
Boston :McGraw-Hill Irwin, : c2002.,
面頁冊數:
ix, 498 p. :ill. ;26 cm.
附註:
Previously published: Homewood, IL : Irwin, c1993.
叢書名:
McGraw-Hill/Irwin series in marketing.
標題:
Marketing - Management -
電子資源:
http://www.loc.gov/catdir/toc/mh021/2001045238.htmlhttp://www.loc.gov/catdir/toc/mh021/2001045238.html
電子資源:
http://www.loc.gov/catdir/description/mh021/2001045238.htmlhttp://www.loc.gov/catdir/description/mh021/2001045238.html
ISBN:
0071123288 (pbk.)
Marketing management : = text and cases /
Dolan, Robert J.
Marketing management :
text and cases /Robert J. Dolan. - Boston :McGraw-Hill Irwin,c2002. - ix, 498 p. :ill. ;26 cm. - McGraw-Hill/Irwin series in marketing..
Previously published: Homewood, IL : Irwin, c1993.
Includes bibliographical references.
ISBN: 0071123288 (pbk.)
LCCN: 2001045238Subjects--Topical Terms:
654442
Marketing
--Management
LC Class. No.: HF5415.13 / .Q45 2002
Marketing management : = text and cases /
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六樓西文書區HC-Z(6F Western Language Books)
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HF5415.13 D659 2002
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