| Record Type: |
Language materials, printed
: Monograph/item
|
| Title/Author: |
Marketing // Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. |
| Author: |
Lamb, Charles W. |
| other author: |
Hair, Joseph F. |
| Published: |
Mason, Ohio :Thomson/South-Western, : c2004., |
| Description: |
xxxviii, 774 p. :col. ill. ;29 cm. +1 CD-ROM (4 3/4 in.). |
| Subject: |
Marketing - Management. - |
| ISBN: |
0324147988 (hbk.) |