紀錄類型: |
書目-語言資料,印刷品
: Monograph/item
|
正題名/作者: |
Marketing // Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. |
作者: |
Lamb, Charles W. |
其他作者: |
Hair, Joseph F. |
出版者: |
Mason, Ohio :Thomson/South-Western, : c2004., |
面頁冊數: |
xxxviii, 774 p. :col. ill. ;29 cm. +1 CD-ROM (4 3/4 in.). |
標題: |
Marketing - Management. - |
ISBN: |
0324147988 (hbk.) |