Contemporary advertising /
Arens, William F.

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  • Contemporary advertising /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    正題名/作者: Contemporary advertising // William F. Arens.
    作者: Arens, William F.
    出版者: Boston :McGraw-Hill Irwin, : c2002.,
    面頁冊數: 1 v. (various pagings) :ill. (some col.) ;28 cm. +1 CD-ROM (4 3/4 in.).
    附註: Title on CD-ROM: Student CD-ROM for use with Contemporary advertising. 8th ed.
    叢書名: The McGraw-Hill/Irwin series in marketing.
    標題: Advertising. -
    ISBN: 0071122931 (pbk. : international ed.)
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W0054520 六樓西文書區HC-Z(6F Western Language Books) 01.外借(書)_YB 一般圖書 HF5821 B62 2002 一般使用(Normal) 在架 0
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