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Principles and practice of marketing /

~

Jobber, David, (1947-.)

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Principles and practice of marketing /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Principles and practice of marketing // David Jobber.
Author:	Jobber, David,
Published:	London :McGraw-Hill, : 2001.,
Description:	xxiv, 823 p. :col. ill., 1 col. port. ;27 cm. +1 CD-ROM (4 3/4 in.)
Notes:	One CD-ROM in pocket attached to inside back cover.
Subject:	Marketing - Case studies. - Europe -
ISBN:	0077096134 (pbk.)

Principles and practice of marketing /
Jobber, David,1947-.

Principles and practice of marketing /David Jobber. - 3rd ed. - London :McGraw-Hill,2001. - xxiv, 823 p. :col. ill., 1 col. port. ;27 cm. +1 CD-ROM (4 3/4 in.)

One CD-ROM in pocket attached to inside back cover.

Includes bibliographical references and index.

ISBN: 0077096134 (pbk.)

Nat. Bib. No.: GB A1-Z7952Subjects--Topical Terms:

651781
Marketing
--Case studies.--Europe

Dewey Class. No.: 658.8

Principles and practice of marketing /
LDR:00599pam a2200193 a 45 001 713487
003 UkOxU
005 20071017
008 070313s2001 enkac 001 0 eng
015 $a GB A1-Z7952
020 $a 0077096134 (pbk.)
035 $a FN95T0257
040 $a BDS
082 0 $a 658.8 $2 21
100 $a Jobber, David, $d 1947-. $3 781503
245 1 0 $a Principles and practice of marketing / $c David Jobber.
250 $a 3rd ed.
260 $a London : $c 2001. $b McGraw-Hill,
300 $a xxiv, 823 p. : $b col. ill., 1 col. port. ; $c 27 cm. + $e 1 CD-ROM (4 3/4 in.)
500 $a One CD-ROM in pocket attached to inside back cover.
504 $a Includes bibliographical references and index.
650 $a Marketing $z Europe $x Case studies. $3 651781
650 $a Marketing. $3 536353

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W0054517

六樓西文書區HC-Z(6F Western Language Books)

01.外借(書)_YB

一般圖書

HF5415 J5 2001

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1 records • Pages 1 •
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